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Agenda

CONFERENCE DAY ONE | Monday, July 24, 2017
8:00AM
Registration and Morning Coffee
8:50AM
Chairman’s Welcome
Stanley Li, Founder, DXY
9:00AM
Case Study Digitizing Your Brand: Knowing Your Therapeutic Category and Customer Base
Andy Qiu, Senior Brand Manager, PFIZER, INC., CHINA
9:30AM
INTERNATIONAL CASE STUDY Profiling the Global Rollout and Digital Transformation of HCP Engagement at GSK
Marine Queniart Stojanovic, VP, Global HCP Engagement Transformation, GLAXOSMITHKLINE
10:00AM
KEYNOTE ADDRESS How Digital Supports the Overall Commercial Innovation, Together with Related Diagnosis and Device Technology
Tina Xu, CIO and Vice President, IT and Digital, ASTRAZENECA, CHINA
10:30AM
Morning Networking Break
11:00AM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
WeChat us questions prior to the conference or email at: wdrysdale@exlevents.com or warrend05
Moderator:

Stanley Li, Founder, DXY

Panelists:

Andy Qiu, Senior Brand Manager, PFIZER, INC., CHINA
Marine Queniart Stojanovic, VP, Global HCP Engagement Transformation, GLAXOSMITHKLINE
Tina Xu, CIO and Vice President, IT and Digital, ASTRAZENECA, CHINA

12:00PM
Networking Lunch
1:00PM
Chairman’s Welcome
Patrick Nowlin, Operational Marketing Director, SANOFI, CHINA
1:10PM
Case Study Commercial Excellence Solutions in the Pursuit of True MCM
Patrick Nowlin, Operational Marketing Director, SANOFI, CHINA
1:40PM
Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
2:10PM
INTERNATIONAL CASE STUDY Improving Digital & Traditional Channel Mix, Customer Centricity, and Interaction with FF/Standard Promotion.
Igor Rudychev, Global Samples Operations Lead, PFIZER, USA
2:40PM
Case Study Digital Innovation in Physician Education and Patient Education
Kathy Zhang, Senior eBusiness Manager, Oncology BU, NOVARTIS, CHINA
3:10PM
How to Build up Digital Infrastructure in Middle-Size Pharma Company
Evone Feng, Senior Digital Manager, FERRING PHARMACEUTICALS, CHINA
3:40PM
Afternoon Networking Break
4:10PM
Panel Discussion DPC Evaluation: Where are We Now and Where are We Going?
Moderator:

Ryan Li, Digital Lead – HCP, ASTRAZENECA, CHINA

Panelists:

Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
Evone Feng, Senior Digital Manager, FERRING PHARMACEUTICALS, CHINA
Patrick Nowlin, Operational Marketing Director, SANOFI, CHINA
Igor Rudychev, Global Samples Operations Lead, PFIZER, USA
Kathy Zhang, Senior eBusiness Manager, Oncology BU, NOVARTIS, CHINA

5:00PM
Closing Comments and Discussion Roundup
5:15PM
Close of Day One
CONFERENCE DAY TWO | Tuesday, July 25, 2017
8:00AM
Registration and Morning Coffee
8:50AM
Chairman’s Welcome
Adam Ma, Founder, AMED
9:00AM
Case Study The Sanofi Approach to Marketing Excellence in Modern China
Eileen Long, Vice President, CNS BU, SANOFI, CHINA
9:30AM
Keynote Session Create Demand in the Medical Aesthetics Market with Digital Touch to Consumers
Shirley Zhao, Vice President and Country President, ALLERGAN
10:00AM
Case Study Chatbots, Real Opportunity or MOAB
Guy Shauli, Global Director, Social Media, ASTRAZENECA, UK
10:30AM
The Transformation of the Publishing Industry to Optimize Community Engagement and Content Strategies
Martine Docking, Director, North Asia and APAC Corporate Sales, WILEY, SINGAPORE
11:00AM
Case Study Integrating Disruptive Innovation into Your Pharma Business: How We Can Better Engage Our Customers and Add Value to the Brand
Yu Fan, Business Innovation Head, MNC PHARMA COMPANY
11:30AM
Morning Networking Break
12:00PM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
WeChat us questions prior to the conference or email at: wdrysdale@exlevents.com or warrend05
Moderator:

Stanley Li, Founder, DXY

Panelists:

Yu Fan, Business Innovation Head, MNC PHARMA COMPANY
Eileen Long, Vice President, CNS BU, SANOFI, CHINA
Guy Shauli, Global Director, Social Media, ASTRAZENECA, UK
Shirley Zhao, Vice President and Country President, ALLERGAN

12:45PM
Networking Lunch
1:45PM
Chairman’s Welcome
Roger Liu, Expert, Mobile Health Commentator, MOBILE HEALTH ENTREPRENEUR
1:50PM
INTERNATIONAL CASE STUDY
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236.
Kasper Jerlang, Head of Brand Team Psoriasis and Digital Transformation, Region – International, LEO PHARMA A/S, SINGAPORE
2:20PM
INTERNATIONAL CASE STUDY Patient Power: Omnichannel Marketing and Distributing the Right Information to the Right Person at the Right Time
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
2:50PM
Case Study POWER+ (PPG Optimization Winner) Insights
Celia Wang, Marketing Operations Manager, BAYER HEALTHCARE, LTD
3:20PM
Case Study Marketing Exploration of Pharmaceutical Industry Based on the Internet's New Medical Ecology
3:50PM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
Moderator:

Roger Liu, Expert, Mobile Health Commentator, MOBILE HEALTH ENTREPRENEUR

Panelists:

Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
Kasper Jerlang, Head of Brand Team Psoriasis and Digital Transformation, Region – International, LEO PHARMA A/S, SINGAPORE

4:40PM
Closing Comments and Conference Roundup
4:45PM
Close of Conference

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