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Leading International Expert Speakers

We invite you to download the extensive brochure, agenda and content to judge for yourself how the 10th Annual Digital Pharma East can aid you – and over 800 of your industry peers in overcoming these key challenges to realize the potential of digital health for the future of your business:

  • Optimize Your Speed and flexibility – The order of magnitude differential in product life cycles:
    • Bridging the gap between “pharma speed” vs. “digital speed”
    • Overcoming roadblocks in converting ideas to actionable solutions
    • Mindset shift - pharma competencies and processes geared to risk minimization at expense of speed and flexibility
  • Create an Adaptive Company Culture: accounting for the absence of a “fail fast’ mentality that exists in start-ups and other sectors
    • How to support those difficult but necessity stepping stones to success
    • Assessing risk-aversion bottle necks limiting operational effectiveness
  • Execution, Execution, Execution: How to balance speed, relevance, demands and utility
    • Success depends upon rapid, iterative development and testing with real-world feedback – developing a disruptive approach

We look forward to seeing you at our new home in Philly!

Why the 10th Digital Pharma East conference is the Largest Provider of Content, Innovation and Practical Insights for Digital Marketing in Life Sciences in the WORLD:

Taking Actionable Content and Education to New Levels:

  • Pharma mindsets, competencies and processes are typically geared towards risk minimization at the expense of speed and flexibility.

  • Organizations can transition from being asset companies to solutions providers by changing the mentality of product launches.

  • That may, or not be the aim of your organization. What is not in question, however, is the need for life science organizations from all sizes. From high growth biotech and pre-commercialization bio/medtech assessing the digital landscape, to big pharma executing global, multi-platform initiatives; digital has become the core tool.

  • It is no longer enough for a company to have specific digital teams added onto a brand plan as a bolt on. Digital should be embedded across the enterprise with multiple stakeholder engagement. From an early stage Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Sales/Field Force and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer. No matter your size/scale of operations.

Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?

  • Examine patient centricity and digital tools for driving up adherence rates
  • Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
  • Evaluate pharma’s ability to build a business model that can deliver on:
    • Putting patients first and thinking like a patient
    • Empowering the engaged patient
    • Understanding that patients are at “The Center of What We Do”
    • Delivering a positive patient experience
    • Moving beyond the Patient Hub

Deliver a More Integrated Customer Experience - How to Connect Content, Channels and Analytics in HCP Targeting

  • Gain customer insights by mapping your customer journey
  • Identify new areas of content and preferred channels
  • Deliver customer behavior insights from digital analytics
  • Adaptation from brand-centricity -> customer centricity
  • Are sales reps are now a ‘channel’: moving from the old model of sales-rep centric – how should you engage the physician and integrate these channels
  • Evaluate Physician interfacing tools and strategies
  • Pull it all together to design a new customer experience

Creating a Multichannel strategy That Actually Addresses Modern Customer Needs and Delivers ROI – Actually Linking Your Myriad Activities Together to Create a User Experience That is Seamless

  • Deploying new tactics with a minimal ability to measure their effectiveness is a frightening prospect. However, it is all-too-common. Fortunately, cloud and mobile technologies combined offer an optimal multi-channel management framework – learn how to deploy optimally:
    • Develop a framework that provides an early warning system; delivering timely leading indicators to quickly adjust tactics, while its insights into lagging indicators measure cost-effectiveness and return
    • Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
    • Cross functional collaboration to define measures at key customer touch points
  • Discuss the use of predictive analytics
  • Establish whether rep-driven marketing fits into the puzzle
  • Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
  • Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently

Today’s Innovation Landscape: Incorporating Innovation Teams Across the Business and Using Innovative Methods to Solve Business Challenges

  • Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
  • Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
  • Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
    • Explore the definition of a “solution” and decide what you would measure differently
    • Examine whether your organization thinks outside its comfort zone
    • Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
    • Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands and utility
    • Identify the key KPIs for solutions, and how to bridge KPIs to program returns

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