Interested in speaking? Apply Here!

Agenda

DIGITAL TECHNOLOGIES DAY | Tuesday, September 29, 2015
7:45AM
Registration and Morning Coffee for Digital Technologies Day Participants
8:30AM
Chair's Opening Remarks
Bob Cannan, CEO, EAGLE PRODUCTIVITY SOLUTIONS
8:45AM
International Case Study Evolving Your Entire Field Force: A Case Study in Replacing Laptops and Enforcing iPads as the Only Working Device for Sales Reps
Dorejd Kastrati, First Line Manager, Hemostasiology and Infectiology, NOVARTIS, GERMANY
9:15AM
Social Is the New DTC
Malcolm Bohm, President and CEO, LIQUID GRIDS, INC
9:45AM
Case Study The Future Is Now: Strategies for Engaging Patients via Social Media in Compliance with Current International Guidances and Regulations
Dan Zavodnick, Counsel, BAYER HEALTHCARE
10:15AM
Beyond Reminders: Adherence Requires Motivation
Katrina Firlik, M.D., Chief Medical Officer and Co-Founder, HEALTHPRIZE TECHNOLOGIES
10:45AM
Morning Networking and Refreshment Break
11:15AM
International Case Study Getting Patients to Take Out the Trash — What Healthcare Can Learn from the Garbage/Recycling Industry
Dan Pelletier, Senior Health Solutions Manager, ASTRAZENECA, CANADA
11:45AM
The Digital Dance
Charlotte Eastlake, Director of Business Operations, Eagle Europe, EAGLE PRODUCTIVITY SOLUTIONS, USA
12:15PM
Case Study Wearables. Where Do We Go from Here?
Tracy Yedlin, Digital Lead and Cross-Brand Manager, TAKEDA PHARMACEUTICALS
12:45PM
Driving the Patient-Physician Dialogue
Melissa Bojorquez, Senior Vice President, Client Strategy, PHYSICIANS INTERACTIVE
1:15PM
Networking Lunch for Mobile Day Participants
2:15PM
Case Study Multiple Applications on CMS Environments — from CMS Selection to Market Segmentation
Felipe Tilca, Senior Business Systems Analyst, ABBVIE
2:45PM
Mobile Technology and Speakers Bureau Content: Impactful, Compliant Delivery
Spiro Yulis, Senior Vice President, Managing Partner, PHOENIX MARKETING SOLUTIONS
3:15PM
Case Study Carrying Web Content to the Next Generation: Using a Web Content Management System to Generate Mobile Apps
Tim Howland, Associate Director, Head Digital Communications, BIOGEN
3:45PM
Revamping Your Digital Marketing Plan — Trends That Will Shape 2016
Olivier Zitoun, Founder and CEO, EVEO
4:15PM
Afternoon Networking and Refreshment Break
4:45PM
Case Study Channel Conflicts and Spend Optimization Strategy Conflicts
Atul Goyal, Consultant, Business Transformation, Lean Six Sigma Master Blackbelt, PFIZER
5:15PM
International Case Study How to Develop an Award-Winning Global Multichannel Strategy and Achieve Full Departmental Alignment
Bert van Eijk, Director, Oncology and HCV, BOEHRINGER INGELHEIM, GERMANY
5:45PM
International Case Study Patient Education Using Multichannel Media in Japan: The Importance of the Field Sales Force's Engagement
Saki Shigemori, Brand Manager, Strategic Project Management Department, Immunology BU, ABBVIE, JAPAN
6:15PM
DIGITAL TECHNOLOGIES DAY NETWORKING COCKTAIL RECEPTION
Hosted by Eagle Productivity Solutions:
PLENARY SESSIONS | CONFERENCE DAY 1 | Wednesday, September 30, 2015

Unlocking the potential of life science organizations’ speed, flexibility, culture and execution within digital health and evolved customer service offerings

7:30AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibit Hall
8:30AM
Co-Chairs' Opening Remarks Welcome to the 9th Digital Pharma East… Setting the Tone, Co-Chairs’ Prerogative!
Joe Shields, Global Director, Digital Strategy, ASTRAZENECA
Pete Dannenfelser, Director, Pharmaceutical Digital Marketing, North America, JOHNSON & JOHNSON
8:50AM
Pharma Keynote Session The Power of Provocation: Using Lateral Thinking to Break Traditional Pharmaceutical Industry Conventions
Dan Seewald, Director of Worldwide Innovation, PFIZER
9:20AM
Keynote Session Optimizing Consumer-Driven Healthcare
Jeff Arnold, CEO, SHARECARE
Scott Norlund, Executive Vice President, Growth, Strategy and Innovation, TRINITY HEALTH
9:50AM
Preference-Driven Marketing
Behavioral-based customer preference data, widely available but significantly under-utilized, is critical to increasing customer engagement and promotion performance
Pete Mehr, Ph.D., Principal, ZS ASSOCIATES
10:20AM
Morning Networking and Refreshment Break
10:50AM
The ABCs of Gen X, Y, Z: RU Reaching E1 Appropriately?
Greg Jackson, Executive Vice President and Chief Data Officer, EVERYDAY HEALTH
11:20AM
Pharma Keynote Session Industrializing Multichannel in a Global Pharmaceutical Company
Andrew Ploszay, Head, Global Multichannel Marketing, GLAXOSMITHKLINE
11:50AM
Customer Experience and the Patient Journey
Monique Levy, Vice President of Research, DECISION RESOURCES GROUP
12:20PM
Digital Pharma Series™ Annual Plenary Panel Discussion Digital Marketing and Digital Health for Tomorrow: How to Launch for a Solution and Not Just a Product
Moderator

Joe Shields, Global Director, Digital Strategy, ASTRAZENECA

Panelists

Meghan Lopresto, Director, Digital Promotion and Multichannel Strategy, BOEHRINGER INGELHEIM
Natalia Borinshteyn, Vice President, Global HCV Launch Team, ABBVIE
Peter Justason, Director, eMarketing, PURDUE PHARMA

12:50PM
Networking Strolling Lunch in the Exhibit Hall
1:50PM
Panel Discussion Customer Service Fireside Chat
Customer service is critical to the success of the contemporary business. Though the pharmaceutical industry has always put its customers first, its end users — consumers — can get short shrift in the customer service area. Many customer service centers in pharma companies are not tied into the sales and marketing side. Data is unharvested, opportunities are missed and messages may not be consistent. While there is a necessary separation in our industry between promotion and information, there is still an opportunity to build a stronger relationship between Marketing/Communications and Customer Service, perhaps even driving additional revenue and better health outcomes.
Moderator

Zoe Dunn, Principal, HALE ADVISORS

Panelists

Frank Lock, Director, Information Center, ASTRAZENECA, @AZHELPS
Mary Ann Belliveau, Sales Leader, Health and Wellness, TWITTER

2:20PM
Evolving Toward Better Health
2:50PM
Pharma Keynote Session Emerging Trends and Challenges in Leveraging Digital for Benefiting Patients
Rajesh Ghosh, Vice President and Head of Innovation and Strategy, NOVARTIS
3:20PM
Get Out Your Slingshot: How Underdog Healthcare Brands Are Beating Market Goliaths
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
3:50PM
Afternoon Networking and Refreshment Break
4:20PM
Pharma Keynote Session Accelerating Time to Market by Applying Operational Excellence Principles to Marketing Operations
Rob Kenny, Value Realization Leader, Global Commercial Excellence IT, ASTRAZENECA
4:50PM
Implement the Four Must-Know Strategies for Mobile Content
Jon-Michael Cotham, Director, Corporate Sales, INKLING
5:20PM
Pharma Keynote Session Identifying and Creating Emerging Opportunities in Digital Healthcare and Multichannel Marketing in the Major Global Markets. A Look to the Future
Robin Kamen, Leader, Global Multichannel Marketing and Digital Strategy, PFIZER
5:50PM
Digital Health Innovation Roundtable Analyzing the Nexus of Pharma, Digital Health and Innovation
Analyzing the Nexus of Pharma, Digital Health and Innovation
Moderator

Larry Brooks, Director, Business Innovation: Digital Health, BOEHRINGER INGELHEIM

Panelists

John Nosta, President, NOSTALABS, Member, GOOGLE HEALTH ADVISORY BOARD
Paul Ivans, CEO, EVOLUTION ROAD

6:20PM
Main Conference Day One Networking Cocktail Reception
If you are interested in hosting this reception, please contact Jayson Mercado at 212-400-6236 or jmercado@exlevents.com.
CONFERENCE DAY 2 | Thursday, October 1, 2015
TRACK A | True HCP Engagement & Pharma’s Evolving Role
Better understand physician behavior and preferences and align with emerging tools, strategies and technologies
TRACK B | Digital Patient Engagement, the Patient Journey and Behavioral Evolution
Patients' expectations and digital maturity have changed – leverage innovative tools to drive adherence and outcomes to reflect continued loyalty in your brand
TRACK C | Advancing the MCM Maturity Curve, Integration & Analytics
Create the optimal channel mix, tools and frameworks you need to measure ROI now — and to use in future campaigns
TRACK D | Digital Health Innovation and Transformation
Overcome key challenges in speed, flexibility, company culture and execution to realize the potential of digital health for the future of your business
7:45AM
Morning Coffee in the Exhibit Hall
8:30AM
Chair’s Opening Remarks
Ted Search, CEO, SKIPTA
Chair’s Opening Remarks
Natalia Borinshteyn, Vice President, Global HCV Launch Team, ABBVIE
Chair’s Opening Remarks
Elena Alikhachkina, Global Director, Analytics and Data Science CoE, JOHNSON & JOHNSON
Chair's Opening Remarks
Chris Hartigan, Vice President, Higher Education and Verticals, ACQUIA
8:40AM
Case Study HCP Customer Engagement Focus: Pharma Progress (or Lack Thereof) to Date Within the Multichannel Space — or More Accurately — the Omnichannel Space
Deb Nevins, Senior Associate Director, Digital Promotion and MCM Strategy, BOEHRINGER INGELHEIM
Case Study Patient-Centered Analytics: What It Is, Why It’s Important and Case Study Examples
Nina Mian, Head of Biomedical Informatics, ASTRAZENECA
Case Study Profiling Tangible Innovation in the MCM Space
Fabrizio Caranci, Emerging Channels and Innovation Leader, MERCK
My Experience with Digital Health Initiatives: Sharing My Personal Journey and Learnings on Digital Health Initiatives Within Pharma
Jose Herrera Seibt, Head, Commercial IT, OTSUKA PHARMACEUTICALS
9:10AM
Utilizing Specialized Online Medical Communities to Engage HCPs
Ted Search, CEO, SKIPTA
Connecting with Patients Through Multichannel Engagement
Tal Rosenberg, General Manager Technology and Applications, US, IMS HEALTH
Enhance HCP Multichannel Marketing to Increase Product Engagement
Chantal Kolber, Director of Digital Sales and Strategy, WOLTERS KLUWER
Evolving Your Digital Marketing Plans from Communications to Engagement
Prodeep Bose, Executive Vice President, Multichannel Strategy, THE CEMENTBLOC
9:40AM
Case Study Innovation in Global Consumer Engagement Strategy
Phil Coggshall, Associate Director, Consumer Engagement, Digital Innovation, MERCK
Case Study Best Practices to Increase Patient Engagement on Your Brand's Website
Libby Wlochowicz, Director, Consumer and Multichannel Marketing, AMGEN
Digital Debate The Digital Promised Land: Why Aren’t We There Yet? It's Really Hard to Get Things Done!
Melina Leone, Digital and NPP Marketing, Oncology, INCYTE PHARMACEUTICALS
Michael Rowbotham, Director, Multichannel Management, PFIZER
Case Study Analyzing B2B eCommerce Initiatives Achieving Success
Imran Haque, Head of eCommerce, Digital Strategy and Multichannel Marketing, ZOETIS
10:10AM
Morning Networking and Refreshment Break
10:40AM
Enhancing the Physician Experience Through Multichannel Marketing
Eric Dalton, Executive Vice President, HEALTHCASTS
From Waiting Room to Chat Room: The Evolution of the Digital Patient Journey
Alexandra Peterson, Senior Vice President, Health Practice Director, MAKOVSKY
How Intelligent Is Your Multichannel Strategy?
Peter Lammers, Vice President of Integrated Multichannel Engagement, QUINTILES
Creating Havoc — Social Media and Pharma
Gary Page, Vice President, Industry Solutions, ZINC AHEAD
11:10AM
Case Study How to Connect Content, Channels and Analytics to Deliver a More Integrated Customer Experience
Sandra Velez, Content Strategy Leader, MERCK
Case Study The Customized Chat Assistant: a Case Study from Medtronic
Amanda Sheldon, Director, Digital Marketing and Communications, MEDTRONIC
Case Study An Industry Insider View into Analytics, New Tools and Multichannel Technology
Elena Alikhachkina, Global Director, Analytics and Data Science CoE, JOHNSON & JOHNSON
Case Study Delivering “Value Excellence”; the Latest and Greatest Way of Saying “Beyond the Pill”; the Latest and Greatest Way of Saying “Value Added”
Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS
11:40AM
From Micro to Macro — Moving into a New Era of "Performance-Based Medicine"
Anthony Manson, Chief Digital Officer, M.D./ALERT
Masters of Content Marketing: Meet Your Colleagues Doing Content Marketing Right
David Kopp, Executive Vice President and General Manager, Media, HEALTHLINE
Think You Know How Your Brand Website Is Performing? Think Again.
Dan Stein, SVP of Analytics Services and Product Strategy, CROSSIX SOLUTIONS
As Others See Us… And How To Change That
Bruce Grant, Senior Vice President, Healthcare Strategy, EPSILON
12:10PM
Closing Panel Discussion Customer Expectations Have Changed: Finding YOUR Path to Customer Excellence
Brand-centricity -> customer centricity, evolution of the sales rep as a channel, the role of data insights and performance accountability – have you evolved your business model in line with your customer base?
Panelists

Neil Keene, Senior Associate Director, Customer Engagement Strategy, BOEHRINGER INGELHEIM
Nicole Rojas, Head of Digital Corporate Communications, SHIRE
Sai Punjabi, Associate Director, Global Commercial Excellence and Digital Solutions, NOVARTIS

Closing Panel Discussion Navigating Considerations for Social Media: Taking into Account Consumer Expectations, Their Grasp of Digital and the Life Science Business Model
Moderator

Zafar Toor, Head, Senior Director – Commercial Regulatory Affairs, EISAI

Panelists

Carrie Goldstein, Product Public Relations, PFIZER
David Goldsmith, Vice President, Corporate Strategy and Business Development, ALLIANCE HEALTH
Josh Axelrod, Compliance Counsel, JAZZ PHARMACEUTICALS

Closing Panel Discussion Bridging the Gap Between What MCM Is Today and Where "Marketing" Will Be Tomorrow: Evolving Marketers Toward Being More Quantitative
Moderator

Meghan Lopresto, Director, Digital Promotion and Multichannel Strategy, BOEHRINGER INGELHEIM

Closing Panel Discussion Digital Health 3.0: From Drugs to Healthy Outcomes, Where Can Digital Take Us?
Panelists

R.J. Lewis, President and CEO, EHEALTHCARE SOLUTIONS
Steve Sudovar, Senior Associate Director, Multichannel Marketing, BOEHRINGER INGELHEIM

12:50PM
Strolling Lunch in the Exhibit Hall
2:00PM
Inter-Departmental Roundtable Driving Digital Innovation Throughout The Organization: Let's Not Say "No," Let's Say "How"
Moderator

Melissa Mackey, Associate Director of Social Media Strategies, Digital Medicines, NOVARTIS

2:30PM
How the Internet Can Accelerate Pharma Success in a New Consumer-Driven Environment
Ido Hadari, CEO, TREATO
3:00PM
Afternoon Networking and Refreshment Break
3:30PM
Cloud-Based Multichannel CRM Systems and the Future for Pharma
Jerome Mead, Director, Multichannel Strategy, VEEVA
4:00PM
Pharma Keynote Session Evaluating the Consumer Engagement Opportunities from Digital Health and Multichannel
Fred Bennett, Executive Director, Multichannel and Consumer Marketing, ACTAVIS
4:30PM
Closing Remarks from the Chairs and Close of Conference
DIGITAL PHARMA SOCIAL/INNOVATION DAY | Friday, October 2, 2015

Chaired by Shwen Gwee, Associate Director, Global Digital Customer Engagement at Biogen, Social/Innovation Day is dedicated to showcasing organizations that have been able to break the mold with innovative tools and tactics in order to reach their customers, develop brand loyalty and drive revenue. This is not a forum for those who believe that “we are pharma, and we can’t do that.” In 2014 we learned from case studies and fireside chats from LinkedIn and Eli Lilly, Tumblr and Janssen, Twitter and Novartis, Facebook and Medtronic, and Google and AstraZeneca. We also heard from Dell and a number of HealthTech startup companies.

Join us in this extremely interactive, case-sharing environment to find out who and how social/innovation is shaping our industry, and check back soon for additional details about this exciting day!

Download the Conference Brochure

Get all of the latest information for this event! Download Now
live chat software