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Agenda

DIGITAL TECHNOLOGIES DAY | Monday, October 24, 2016
8:00AM
Registration and Morning Coffee for Digital Technologies Day Participants
8:45AM
Co-Chair's Opening Remarks
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
9:00AM
Case Study Content Strategy and How to Inspire Change in Healthcare Organizations
Buddy Scalera, Senior Director, Content Strategy, THE MEDICINES COMPANY, USA
9:30AM
Virtual and Augmented Realities: Are They in Your Channel Mix?
Sanjiv Mody, Founder and CEO, PIXACORE
10:00AM
Morning Networking and Refreshment Break
10:30AM
Case Study Analytics at the Speed of Global Business: Delivering an Analytics Technology Platform
Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON
11:00AM
Mini Workshop How to Build and Measure the Success of Your Content Marketing Strategy
Alex Cheeseman, Head of Global Marketing Solutions, NEWSCRED
12:00PM
Case Study Using Social Media to Raise Awareness of Clinical Research
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY
12:30PM
Networking Lunch for Digital Technologies Day Participants
1:30PM
Case Study Multiple Enterprise Integration: A Corporate Perspective on the Combination of Two Organizations (Not Product Brands)
Nicole Rojas, Head of Digital Communications and Product Lead, SHIRE
2:00PM
Leveraging Technology for Optimal Stakeholder Engagement
Lance Hill, CEO, WITHIN3
2:30PM
Biotech Keynote Evaluating the Digital Landscape For High-Growth Biotech
Marcello Damiani, Senior Vice President and Chief Digital Officer, MODERNA THERAPEUTICS
3:00PM
Packaging as a Media Channel: Better Than the Internet to Reach out to Patients
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP, ITALY
3:30PM
Afternoon Networking and Refreshment Break
4:00PM
Three Revolutions, One Solution: Delivering Value Through Digital Engagement
Brad Davidson, Ph.D., Senior Vice President, Strategic Planning, APTUS HEALTH
4:30PM
The Final Piece of the Pharma Marketing Puzzle: How Data and Insights from Your Audience Drive Content Strategy to Increase ROI
Justin Freid, Vice President, Search Engine Marketing and Emerging Media, CMI/COMPAS
5:00PM
Digital Technologies Day Networking Cocktail Reception:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
PLENARY SESSIONS | CONFERENCE DAY ONE | Tuesday, October 25, 2016
7:30AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Co-Chairs' Opening Remarks
Melissa Mackey, Associate Director of Social Media Strategies, Digital Medicines, NOVARTIS
Pete Dannenfelser, Director, Pharmaceutical Digital Marketing, North America, JANSSEN PHARMACEUTICALS
8:50AM
Pharma Keynote Session Innovation and Risk-Taking in the Pharmaceutical World
Daniel Seewald, Director of Worldwide Innovation, PFIZER
9:20AM
C-Suite Keynote Assessing Digital Value Across the Entire Pharma Organization — Senior Management's Perspective on How Digital Should Be Embedded Across the Enterprise
Bob Oliver, President and CEO, OTSUKA PHARMACEUTICALS AMERICA
9:50AM
Optimizing the Customer Experience Using Multichannel Suggestions
Pete Mehr, Principal, ZS ASSOCIATES
10:20AM
Morning Networking and Refreshment Break
10:50AM
Panel Discussion A Camera, an Airstream and an Open Mind: How a Cross-Country Journey Inspired a Real Healthcare Solution
Moderator:

Mark Bard, Co-Founder, DIGITAL HEALTH COALITION

Panelists:

Chris Humphreys, Vice President, Strategic Planning and Innovation, INTOUCH SOLUTIONS

11:20AM
Keynote Session The Big Picture: Modernizing the Pharma Business Model @GSK
Matt Lasmanis, CIO and Vice President, GLAXOSMITHKLINE
11:50AM
The Sociology of Innovation
Prodeep Bose, Executive Vice President of Innovation and Product Development, THEBLOC
12:20PM
Digital Pharma Series™ Annual Plenary Panel Discussion Optimizing the Launch of Specialty Medicines
Moderator:

Joe Shields, Senior Director, Global Strategy and Program Management, ASTRAZENECA

Panelists:

Nuvan Dassanaike, Vice President — Lead Global Integrated Marketing, MYLAN
Phil Coggshall, Associate Director, Biologic Experience™ and Customer Support, MERCK

1:00PM
Networking Strolling Lunch in the Exhibition Hall
2:00PM
The Most Significant Digital Market Innovation Since the Cookie
Dave Reim, Chief Product Officer, DMD
2:30PM
Pharma Keynote Session Digital Healthcare Disruption and (Its Impact on) Pharma: Shifting the Ownership Model and Evaluating Healthcare as a Service
David Goren, Vice President, Digital Health, ASTRAZENECA
3:00PM
Pharma Marketing in 3D: An Inside Look at the McKinsey/Google/Wharton eBook
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
3:30PM
How to Effectively Reach Health Consumers on Mobile
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Pharma Keynote Session Utilizing Big Data in Customer Centricity
Maria Goutsou, Vice President, Ecosystem Engagement, UCB PHARMA
5:00PM
Fireside Chat Patient/Physician/Pharmacist/Payor-Centric: Can You Be All of These at Once?!
Moderator:

Zoe Dunn, Principal, HALE ADVISORS, USA

5:30PM
How To Achieve True MCM Impact
Peter Stark, General Manager, Multichannel Marketing, IMS HEALTH
6:00PM
Pharma Case Study Launch Impacts and the Needs to Understand Your Communication Strategy Through Multichannel Marketing
Dustin Haines, Senior Director, U.S. Launch Lead, VIIV HEALTHCARE
6:30PM
Main Conference Day One Networking Cocktail Reception:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
TRACKED SESSIONS | CONFERENCE DAY TWO | Wednesday, October 26, 2016
TRACK A
Ensuring Seamless HCP Communications and Engagement
TRACK B
Achieving Patient Centricity and Assisting the Patient Journey
TRACK C
Making MCM Integration and Analytics Seamless
TRACK D
Digital Health Innovation and Transformation
7:45AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Chair’s Opening Remarks
Dr. Theodore Search, Pharm.D., CEO, SKIPTA
Chair’s Opening Remarks
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
Chair’s Opening Remarks
Chair’s Opening Remarks
ACQUIA
8:40AM
Case Study Use of Mobile Apps in Customer Engagement
Alvin Lin, Associate Director, HCP Marketing Lead, GENZYME
Case Study Brand Reputation: The Power of Social Media
Ilana Robbins, Digital Strategist, Social Media Lead, BIOGEN
Case Study Accelerating Forward While Looking Back
Amy Honigfeld, Director, Enterprise Digital Strategy Team, PFIZER, INC
Case Study How to Lead a Digital Transformation in a Fast and Effective Way: The Takeda Italy Case
Davide Bottalico, Head Digital, Italy, TAKEDA, ITALY
9:10AM
Skipta Session Outline TBD
Dr. Theodore Search, Pharm.D., CEO, SKIPTA
Cracking the Code for Social Media in Health
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
Disruptive Analytics: How Healthcare Is Capitalizing on the Rise of Programmatic
Shannon Gallagher, Vice President, Analytics Services, CROSSIX SOLUTIONS
Epsilon Session Outline TBD
EPSILON
9:40AM
Case Study HCP Websites: How Should We Evaluate Them?
Michael Rowbotham, Multichannel Marketing Director, PFIZER
Case Study Social Media, the FDA and You
Josh Axelrod, Regulatory Counsel, JAZZ PHARMACEUTICALS
Case Study Embedding Multichannel in a Global Pharma Operating Model to Deliver an Exceptional Customer Experience: GSK’s Journey of Trust and Transparency
Andrew Ploszay, Head, Global Multichannel Marketing, GLAXOSMITHKLINE
Case Study eCommerce, the Sales Force, CRM, Web/Portal Engagement, Marketing Automation and Analytics: Embedding Digital Across Your Enterprise
Imran Haque, Head of Digital Strategy, eCommerce, CRM and Omnichannel Marketing, ZOETIS
10:10AM
Morning Networking and Refreshment Break
10:40AM
Hypertargeting in Pharma: A Case Study on the Line Between Effective and Invasive
Jeff Rohwer, Partner, Strategy, SENTIENT
Stop Hearing No! Social Media CAN Be in Your Marketing Toolbox with Compliance Best Practices
Peter Friedman, Founder and CEO, LIVEWORLD
Ensure Regulatory Compliance with a Unified Global Identity
Jamie Beckland, Vice President, JANRAIN
Panel Discussion Point of Care: Innovation and Trends
Moderator:

Robert Palmer, Executive Vice President, Managing Director, JUICE PHARMA WORLDWIDE

Panelists:

Alec Pollak, Vice President, Director of User Experience and Content Marketing, JUICE PHARMA WORLDWIDE
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
Kimberly Corbitt, CEO, XPRESS
Malcolm MacKenzie, Senior Vice President, Strategic Planning and Customer Insights, JUICE PHARMA WORLDWIDE

11:10AM
Case Study Building a Digital Platform in Pharma from Scratch — Real-World Insight from a Brand Manager Who Did It
Nick Martin, Product Manager and Digital Lead, SANTYL™, SMITH & NEPHEW
Case Study The Customized Chat Assistant: A Case Study from Medtronic
Amanda Sheldon, Director, Digital Marketing and Communications, MEDTRONIC
Profiling Tangible Innovation in the MCM Space
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Case Study Evaluating the Current Disruption in the Financial Model: New Considerations in Business Planning for Pharma
Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS
11:40AM
Five Key Physician Insights Pharma Needs to Know
Eric Dalton, Executive Vice President, HEALTHCASTS
Improving the Digital Patient Journey Through Patient- Centric Social Listening: A Pharmacovigilance Story
Greg Powell, Director of Pharmacovigilance, GLAXOSMITHKLINE
Jeff Terkowitz, Director, Product Management, INSPIRE
Case Study Balance: The Art and Science of Multichannel Marketing
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
Clinical Trials in the Digital Age: How to Leverage the Channel for Optimizing Clinical Trial Recruitment and Retention
DECISION RESOURCES GROUP
12:10PM
Closing Panel Discussion Transformation in the HCP Communication and Engagement World — Tools and Techniques to Deliver a Seamless Process
Panelists:

Anthony Manson, Chief Digital Officer, MDALERT
Davidek Herron, Associate Director Digital Marketing and Operations, TEVA PHARMACEUTICALS
John Lineen, Global Digital Director, Global Commercial Strategies and Platforms, GLAXOSMITHKLINE
Nate Gross, Co-Founder, DOXIMITY
Peter Justason, Director, eMarketing, PURDUE PHARMA
Quang Pham, CEO, ESPERO PHARMACUETICALS

Closing Panel Discussion Patient Centricity and Digital Interactions — Developing a Patient Support Strategy to Build Value into Your Business
Panelists:

Caroline Pavis, Head of PR, JOHNSON & JOHNSON
Christina Weir, Director, Business Innovation and Digital Strategy, BOEHRINGER INGELHEIM
Dan Stone, CEO, ACCENTHEALTH
Diane Rinaldo, Vice President of Healthcare Solutions, CONVERSANT
Jian Yang, Director of IT, ELI LILLY
Kavita Shah, Associate Director, Commercial Regulatory Affairs, EISAI

Closing Panel Discussion The Art and Science of Multichannel Marketing Innovation that Delivers ROI and Creates a Powerful Customer Experience
Moderator:

Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE

Panelists:

Jay McMeekan, Director, Multichannel Processes, BAYER HEALTHCARE
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS
Sai Punjabi, Associate Director, Global Digital Strategy and Products, NOVARTIS
Sekema Byrd, Health and Beauty Category Director, YAHOO

Closing Panel Discussion Media + Creative — a Match Made in Healthcare Heaven
Moderator:

Michael Deichmiller, Account Director, BUTLER/TILL

Panelists:

Kait Sherman, Account Director, MCCANN HUMANCARE
Kerry Davis, Senior Manager Product Marketing – Dermatology, CELGENE
Kris Pearson, Vice President, Account Group Director, PALIO
Leslie Silva, Manager, Brand Management – Women’s Health, FERRING PHARMACEUTICALS

12:50PM
Strolling Lunch in the Exhibition Hall
PLENARY SESSIONS | CONFERENCE DAY TWO | Wednesday, October 26, 2016
2:00PM
Pharma Keynote Session Digital Pharma Marketing: 2026
Fred Bennett, Executive Director, Multichannel Customer Marketing, ALLERGAN
2:30PM
Innovative Patient Engagement Strategies
Omar Chane, PwC Advisory, Pharmaceutical and Life Sciences Digital Partner, PWC
3:30PM
Afternoon Networking and Refreshment Break
4:00PM
Pharma Keynote Session Adopting a Decentralized and Ubiquitous Approach to Digital Marketing — The Focus of a Branded and Unbranded Relationship in Media and Marketing
Jasper Beard, Director of Marketing, Digital Lead - North America, VIIV HEALTHCARE
4:30PM
Pharma Keynote Session Blurring the Lines Between Personal and Non-Personal Promotion
John Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS
5:00PM
Pharma Keynote Session The Power of Digital and Social Data to Drive Commercial Strategy
Mark Montgomery, Commercial Capability Development Director, Global Commercial Excellence, ASTRAZENECA
5:30PM
Closing Remarks from the Co-Chairs and Close of Main Conference
SOCIAL/INNOVATION DAY | Thursday, October 27, 2016
8:00AM
Morning Coffee and Registration for Forum Participants
9:00AM
Opening Comments and Welcome Address from the Chair
Shwen Gwee, Director, Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN, USA
9:20AM
Fireside Chat Sessions
10:40AM
Morning Networking Break
11:10AM
Fireside Chat Sessions, Continued
12:20PM
Innovation Keynote Session
1:00PM
Working and Networking Luncheon with 10-Minute "Pitch Presentations" from Startups and Digital Innovators
2:00PM
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned
2:15PM
Close of Social/Innovation Day and Conference

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