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Agenda

DIGITAL TECHNOLOGIES DAY | Monday, October 24, 2016
8:00AM
Registration and Morning Coffee for Digital Technologies Day Participants
8:45AM
Co-Chair's Opening Remarks
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
9:00AM
Case Study Estimating Minimum GRP Requirement for DTC-TV Advertisement to Be Effective
Nitesh Saha, Senior Manager, Resource Allocation, PFIZER, INC
9:30AM
Virtual and Augmented Realities: Are They in Your Channel Mix?
Sanjiv Mody, Founder and CEO, PIXACORE
10:00AM
Morning Networking and Refreshment Break
10:30AM
Case Study Analytics at the Speed of Global Business: Delivering an Analytics Technology Platform
Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON
11:00AM
Mini Workshop How to Build and Measure the Success of Your Content Marketing Strategy
Mike Bower, Director of Health and Pharmaceuticals, NEWSCRED
12:00PM
Case Study Using Social Media to Raise Awareness of Clinical Research
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY
12:30PM
Networking Lunch for Digital Technologies Day Participants
1:30PM
Case Study Multiple Enterprise Integration: A Corporate Perspective on the Combination of Two Organizations (Not Product Brands)
Nicole Rojas, Head of Digital Communications and Product Lead, SHIRE
2:00PM
Leveraging Technology for Optimal Stakeholder Engagement
Lance Hill, CEO, WITHIN3
2:30PM
Case Study eCommerce, the Sales Force, CRM, Web/Portal Engagement, Marketing Automation and Analytics: Embedding Digital Across Your Enterprise
Imran Haque, Head of Digital Strategy, eCommerce, CRM and Omnichannel Marketing, ZOETIS
3:00PM
The Final Piece of the Pharma Marketing Puzzle: How Data and Insights from Your Audience Drive Content
Justin Freid, Vice President, Search Engine Marketing and Emerging Media, CMI/COMPAS
3:30PM
Afternoon Networking and Refreshment Break
4:00PM
In Search of the Engage-o-Matic: Or, How I Learned to Stop Worrying and Love the Complexity of Multi-Channel, Multi-audience, Multi-Message Marketing
Brad Davidson, Ph.D., Senior Vice President, Strategic Planning, APTUS HEALTH
4:30PM
Packaging as a Media Channel: Better Than the Internet to Reach out to Patients
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP, ITALY
5:00PM
Case Study How to Lead a Digital Transformation in a Fast and Effective Way: The Takeda Italy Case
Davide Bottalico, Head Digital, Italy, TAKEDA, ITALY
PLENARY SESSIONS | CONFERENCE DAY ONE | Tuesday, October 25, 2016
7:30AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Co-Chairs' Opening Remarks
Pete Dannenfelser, Director, Pharmaceutical Digital Marketing, North America, JANSSEN PHARMACEUTICALS
Melissa Mackey, Associate Director of Social Media Strategies, Digital Medicines, NOVARTIS
8:50AM
Pharma Keynote Session Innovation and Risk-Taking in the Pharmaceutical World
Daniel Seewald, Director of Worldwide Innovation, PFIZER
9:20AM
C-Suite Keynote Taming the Torrent of Digital Health Data to Make It Actionable: The Role, Power and Accountability of Analytics to Transform the Management and Delivery of Healthcare
Michael Jarjour, President and CEO, ODH. INC.
9:50AM
Optimizing the Customer Experience Using Multichannel Suggestions
Pete Mehr, Principal, ZS ASSOCIATES
10:20AM
Morning Networking and Refreshment Break
10:50AM
Panel Discussion A Camera, an Airstream and an Open Mind: How a Cross-Country Journey Inspired a Real Healthcare Solution
Moderator:

Mark Bard, Co-Founder, DIGITAL HEALTH COALITION

Panelists:

Chris Humphreys, Vice President, Strategic Planning and Innovation, INTOUCH SOLUTIONS

11:20AM
C-Suite Keynote The Big Picture: Modernizing the Pharma Business Model @GSK
Matt Lasmanis, CIO and Vice President, GLAXOSMITHKLINE
11:50AM
The 5th P of Marketing: People
Prodeep Bose, Executive Vice President of Innovation and Product Development, THEBLOC
12:20PM
Digital Pharma SeriesTM Annual Plenary Panel: Optimizing the Launch of Specialty Medicines
Moderator:

Joe Shields, Senior Director, Global Strategy and Program Management, ASTRAZENECA

Panelists:

Nuvan Dassanaike, Vice President — Lead Global Integrated Marketing, MYLAN

1:00PM
Networking Strolling Lunch in the Exhibition Hall
2:00PM
Pharma Marketing in 3D: An Inside Look at the McKinsey/Google/Wharton eBook
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
2:30PM
Pharma Keynote Session Digital Healthcare Disruption and (Its Impact on) Pharma: Shifting the Ownership Model and Evaluating Healthcare as a Service
David Goren, Vice President, Digital Health, ASTRAZENECA
3:00PM
The “Holy Shit” Moment of HCP Digital Marketing — Knowing Exactly Who Visits Your Website in Real Time
Dave Reim, Chief Product Officer, DMD
3:30PM
How to Effectively Reach Health Consumers on Mobile
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Pharma Keynote Session Utilizing Big Data in Customer Centricity
Maria Goutsou, Vice President, Ecosystem Engagement, UCB PHARMA
5:00PM
Fireside Chat Patient/Physician/Pharmacist/Payor-Centric: Can You Be All of These at Once?!
Moderator:

Zoe Dunn, Principal, HALE ADVISORS, USA

Panelists:

Dr. Kevin R. Campbell, Cardiologist, Medical Expert, CBS NC NEWS & FOX NEWS CHANNEL

5:30PM
How to Achieve True MCM Impact
Peter Stark, General Manager, Multichannel Marketing, IMS HEALTH
6:00PM
Pharma Keynote Session Can Zero-Based Budgeting for Business Planning Accelerate Your Digital Maturity?
Vanessa Braganza, Chief of Staff, US Marketing CMO, BOEHRINGER INGELHEIM
6:30PM
Main Conference Day One Networking Cocktail Reception:

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TRACKED SESSIONS | CONFERENCE DAY TWO | Wednesday, October 26, 2016
TRACK A
Ensuring Seamless HCP Communications and Engagement
TRACK B
Achieving Patient Centricity and Assisting the Patient Journey
TRACK C
Making MCM Integration and Analytics Seamless
TRACK D
Digital Health Innovation and Transformation
7:30AM
Invitation-Only Breakfast Discussion on “Search Marketing in Condition-Based Content”
Hosted by
7:45AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Chair’s Opening Remarks
Dr. Theodore Search, Pharm.D., CEO, SKIPTA
Chair’s Opening Remarks
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
Chair’s Opening Remarks
Chair’s Opening Remarks
Michael Gianelli, Director, Health Practice, ACQUIA
8:40AM
Case Study Use of Mobile Apps in Customer Engagement
Alvin Lin, Associate Director, HCP Marketing Lead, GENZYME
Case Study Brand Reputation: The Power of Social Media
Ilana Robbins, Digital Strategist, Social Media Lead, BIOGEN
Case Study Accelerating Forward While Looking Back
Amy Honigfeld, Director, Enterprise Digital Strategy Team, PFIZER, INC
Panel Discussion Digital Health 3.0 – From Drugs to Healthy Outcomes, Where Can Digital Take Us?
Panelists:

Daniel Gandor, U.S. Head Digital Accelerator, TAKEDA
Christina Weir, Director, Business Innovation and Digital Strategy, BOEHRINGER INGELHEIM

9:10AM
Skipta Session Outline TBD
Dr. Theodore Search, Pharm.D., CEO, SKIPTA
Cracking the Code for Social Media in Health
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
Bonnie Perkins, Consumer Marketing, IRONWOOD PHARMACEUTICALS
Disruptive Analytics: How Healthcare Is Capitalizing on the Rise of Programmatic
Shannon Gallagher, Vice President, Analytics Services, CROSSIX SOLUTIONS
Epsilon Session Outline TBD
EPSILON
9:40AM
Case Study HCP Websites: How Should We Evaluate Them?
Michael Rowbotham, Multichannel Marketing Director, PFIZER
Case Study Social Media, the FDA and You
Josh Axelrod, Regulatory Counsel, JAZZ PHARMACEUTICALS
Case Study Embedding Multichannel in a Global Pharma Operating Model to Deliver an Exceptional Customer Experience: GSK’s Journey of Trust and Transparency
Andrew Ploszay, Head, Global Multichannel Marketing, GLAXOSMITHKLINE
Meeting of the Minds: Agency and Brand (Right Brain) Meets I.T. (Left Brain)
Rebecca Gonzalez, Director, IT Digital Marketing Services, ALLERGAN
10:10AM
Morning Networking and Refreshment Break
10:40AM
Tying Digital Marketing Efforts to Rx Sales
Breichen Madej, Director of Marketing, Iroko Pharmaceuticals LLC
Jeff Rohwer, Partner, Strategy, SENTIENT INTERACTIVE
Developing an Engagement Playbook in Messaging Apps and Social Media
Dawn Lacallade, Chief Social Strategist and Pharma Practice Lead, LIVEWORLD
Ensure Regulatory Compliance with a Unified Global Identity
Jamie Beckland, Vice President, JANRAIN
Panel Discussion Point of Care: Innovation and Trends
Moderator:

Robert Palmer, Executive Vice President, Managing Director, JUICE PHARMA WORLDWIDE

Panelists:

Kimberly Corbitt, CEO, XPRESS
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
Malcolm MacKenzie, Senior Vice President, Strategic Planning and Customer Insights, JUICE PHARMA WORLDWIDE
Alec Pollak, Vice President, Director of User Experience and Content Marketing, JUICE PHARMA WORLDWIDE

11:10AM
Case Study Building a Digital Platform in Pharma from Scratch — Real-World Insight from a Brand Manager Who Did It
Nick Martin, Product Manager and Digital Lead, SANTYL™, SMITH & NEPHEW
Evaluating the Digital Landscape for High-Growth Biotech
Marcello Damiani, Senior Vice President and Chief Digital Officer, MODERNA THERAPEUTICS
Inspire Innovation by Integrating Analytics into Multichannel Marketing
Scott Nesbitt, Chief Analytics Officer, PATIENTPOINT
Linda Ruschau, Chief Client Officer, PATIENTPOINT
Case Study Evaluating the Current Disruption in the Financial Model: New Considerations in Business Planning for Pharma
Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS
11:40AM
Five Key Physician Insights Pharma Needs to Know
Eric Dalton, Executive Vice President, HEALTHCASTS
Improving the Digital Patient Journey Through Patient- Centric Social Listening: A Pharmacovigilance Story
Greg Powell, Director of Pharmacovigilance, GLAXOSMITHKLINE
Jeff Terkowitz, Director, Product Management, INSPIRE
Case Study Balance: The Art and Science of Multichannel Marketing
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
How Clinical is Transforming Clinical Development
Meredith Ressi, Vice President, Digital Innovation Solutions, DECISION RESOURCES GROUP
12:10PM
Closing Panel Discussion Transformation in the HCP Communication and Engagement World — Tools and Techniques to Deliver a Seamless Process
Panelists:

Nate Gross, Co-Founder, DOXIMITY
Davidek Herron, Associate Director Digital Marketing and Operations, TEVA PHARMACEUTICALS
Peter Justason, Director, eMarketing, PURDUE PHARMA
John Lineen, Global Digital Director, Global Commercial Strategies and Platforms, GLAXOSMITHKLINE
Anthony Manson, Chief Digital Officer, MDALERT
Quang Pham, CEO, ESPERO PHARMACUETICALS

Closing Panel Discussion Patient Centricity and Digital Interactions — Developing a Patient Support Strategy to Build Value into Your Business
Panelists:

Joyce Ercolino, Head of Digital Communications, Corporate Affairs and Communications, CSL BEHRING
Caroline Pavis, Head of PR, JOHNSON & JOHNSON
Diane Rinaldo, Vice President of Healthcare Solutions, CONVERSANT
Kavita Shah, Associate Director, Commercial Regulatory Affairs, EISAI
Dan Stone, CEO, ACCENTHEALTH
Dr. Jian Yang, M.D., Director of IT, ELI LILLY

Closing Panel Discussion The Art and Science of Multichannel Marketing Innovation that Delivers ROI and Creates a Powerful Customer Experience
Moderator:

Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE

Panelists:

Erica Carestio, Leader, Media Strategy, ASTRAZENECA
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS
Peter Justason, Director, eMarketing, PURDUE PHARMA

Closing Panel Discussion Media + Creative — a Match Made in Healthcare Heaven
Moderator:

Michael Deichmiller, Account Director, BUTLER/TILL

Panelists:

Kerry Davis, Senior Manager Product Marketing – Dermatology, CELGENE
Kris Pearson, Vice President, Account Group Director, PALIO
Kait Sherman, Account Director, MCCANN HUMANCARE
Leslie Silva, Manager, Brand Management – Women’s Health, FERRING PHARMACEUTICALS

12:50PM
Strolling Lunch in the Exhibition Hall
PLENARY SESSIONS | CONFERENCE DAY TWO | Wednesday, October 26, 2016
2:00PM
Keynote Session
Jeff Arnold, Chairman and CEO, SHARECARE
Dr. Mehmet Oz, Cardiac Surgeon and Host, THE DR. OZ SHOW
2:30PM
Pharma Keynote Session Digital Pharma Marketing: 2026
Fred Bennett, Executive Director, Multichannel Customer Marketing, ALLERGAN
3:00PM
Innovative Patient Engagement Strategies
Tim Pantello, Managing Director, PWC
3:30PM
Keynote Session Facebook and Bayer on Digital Health, Identifying the Nexus
Ozgun Demir, Associate Director, Digital Marketing, US, BAYER HEALTHCARE
Craig Hashi, Ph.D., Client Partner, FACEBOOK
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Pharma Keynote Session Adopting a Decentralized and Ubiquitous Approach to Digital Marketing — The Focus of a Branded and Unbranded Relationship in Media and Marketing
Jasper Beard, Director of Marketing, Digital Lead - North America, VIIV HEALTHCARE
5:00PM
Pharma Keynote Session Blurring the Lines Between Personal and Non-Personal Promotion
John Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS
5:30PM
Pharma Keynote Session The Power of Digital and Social Data to Drive Commercial Strategy
Mark Montgomery, Commercial Capability Development Director, Global Commercial Excellence, ASTRAZENECA
6:00PM
Closing Remarks from the Co-Chairs and Close of Main Conference
SOCIAL/INNOVATION DAY | Thursday, October 27, 2016
8:00AM
Morning Coffee and Registration for Forum Participants
9:00AM
Opening Comments and Welcome Address from the Chair
Shwen Gwee, Director, Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN, USA
9:20AM
Fireside Chat
Pharma 3D: Rewriting the Script for Marketing in the Digital Age
Brian Fox, Senior Partner, MCKINSEY & COMPANY
Ryan Olohan, National Industry Director, Healthcare, GOOGLE
10:00AM
Fireside Chat
Looking to Innovation and Social Media Strategy @Bristol-Myers Squibb
Bob Allen, Director, Social Media Governance and Markets Worldwide, BRISTOL-MYERS SQUIBB
Alison Woo, Director, Social Media, Marketing Communications, BRISTOL-MYERS SQUIBB
10:40AM
Morning Networking Break
11:10AM
Fireside Chat
It Can Be Done: Social Media for Prescription Drug Promotion
Upsana Marwah, Regulatory Compliance Lead, Regulatory Advertising and Promotion, JOHNSON & JOHNSON
Jack Scannelli, Head, Regulatory Advertising and Promotion, NOVARTIS
11:50AM
Fireside Chat
Leveraging Facebook to Achieve Personalized Marketing at Scale
Sachin Nanavati, Health, FACEBOOK
Julie Thaler, Director, PFIZER, INC.
12:20PM
Innovation Keynote Session
1:00PM
Working and Networking Luncheon with 10-Minute "Pitch Presentations" from Startups and Digital Innovators
2:00PM
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned
2:15PM
Close of Social/Innovation Day and Conference

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