Digital Pharma East
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2013Agenda

Mobile Day - Tuesday October 15, 2013
8:45

Chairman’s Welcome

Robert Allen, Director, Digital Marketing, ASTRAZENECA

9:00

Creating a Patient-Centric Digital Experience

Chris Crichton, VP, Mobile Health, MERKLE

9:40

eDetailing: a Square Wheel and an Opportunity for Change

Stephane Orssaud, Associate Director Marketing (Patient Centered Solutions) GENZYME

10:20
Morning Networking Break
10:50

Through the Looking (Google) Glass: Rethinking Mobile for Healthcare in the Age of Wearables

Keith Liu, VP, Klick Labs, KLICK HEALTH

11:30

Panel Discussion: How is Digital marketing Being Effectively Utilized Today in the Pharma Industry and Where Will it be in the Next Three to Five Years?

Moderated By:
Chris Atkinson, EVP, Digital Strategy, STUDIO PMG
Rob Schrader, CEO, STUDIO PMG
Bob Allen, Director, Digital Marketing, ASTRAZENECA
Deb Nevins, Associate Director, Integrated Digital Media, BOEHRINGER INGELHEIM

12:10

Can Mobile Make You Smart?

Peter Stark, CEO, PURSUIT
Elissa Guerra, VP, Client Solutions, PURSUIT

12:50
Networking Luncheon
1:50

Driving Mobile Engagement: Developing Solutions for the Physician Information Workflow

Ben Greenberg, Senior Director, Product Management & User Experience, MEDSCAPE

2:30

Training as a Service: Your People and Software in Sync

Bob Cannan, Founder & CEO, EAGLE PRODUCTIVITY SOLUTIONS
Shawn Thomas, Director of Learning Technology Solutions, BRISTOL-MYERS SQUIBB

3:10
Afternoon Networking & Refreshment Break
3:40

Field Reporting With an iPad - A Case Study

Scott Powers, Associate Director, Field Analysis, NOVARTIS

4:20

PANEL DISCUSSION: Mobile is More Than Your Site

Moderated By:
Justin Freid, Director, Search Engine Marketing, CMI/COMPAS
Panelists:
Brian Cain, Formerly Vice President Global Customer Insights, MERCK
Erik Hawkinson, Global Head of Strategic Marketing, ROCHE DIAGNOSTICS
Jenny Streets, Leader, Mobile Marketing, ASTRAZENECA
Paul Weber, Executive Director, Corporate Affairs, Global Medical Advocacy and Policy, CELGENE

5:00

Social Pioneer Award Ceremony

Presented by:
John Mack, Owner and Editor, PHARMA MARKETING NEWS

5:05

‘Taste of Oregon’ Drinks Reception Hosted by PROLIFIQ

Main Conference Day 1 - Wednesday October 16, 2013
8:30

Co-Chairpersons' Welcome

James Musick, Global Head, Digital Communications, NOVARTIS
Shwen Gwee, Chief Digital Officer, CHANDLER CHICCO COMPANIES

8:40

PHARMA KEYNOTE: Future of Pharma Sales Force in a Post Digital, Multi-Channel Marketing World

Michael Beck, Executive Director, Commercial Business Solutions, BOEHRINGER INGELHEIM

9:20

The New Fundamentals of Digital

Greg Rice, SVP, Strategy, KLICK HEALTH

10:30

KEYNOTE: Dell’s Vision for Social Media in Healthcare and Life Sciences

Janice Jacobs, Healthcare Social Media Director, DELL
Logan Lawler, Social Media Listening Director, DELL
Benzi Mathew, Life Sciences Services Director, DELL

11:10

Big Data and Pharmaceutical Marketing

Ben Wolin, Founder & CEO, EVERYDAY HEALTH

11:50

Panel Discussion: Finding the Right Balance in a Multi-Channel Marketing Contact Environment: Delivering on What You Promise

Moderated By:
Joe Shields, Digital Marketing Leader, ASTRAZENECA
Panelists:
Craig DeLarge, US Leader, Multi-Channel Marketing & Customer Business Line Support, MERCK
Peter Justason, Director, eMarketing, PURDUE PHARMA
Ritesh Patel, Global Head – Digital & Innovation, INVENTIV HEALTH
Melissa Bojorquez, Director, Integrated Digital Media, BOEHRINGER INGELHEIM

12:30
Strolling Networking Luncheon
1:30

How Pharma Sales Forces Can Better Engage HCPs through Mobile Apps

Lionel Carrasco, Founder & CEO, LEAPFACTOR

2:10

PHARMA KEYNOTE: Lead Change, Develop New Capabilities and Become a Consistent Partner to Brands in Accelerated Digital Planning and Multi-Channel Utilization

Terri Young, Executive Director, Sales & Marketing, BRISTOL-MYERS SQUIBB

2:50

The Addictive Properties of Digital Behavior – And What We Can Do About It

Roger Korman PhD, President, DMD

4:00

PHARMA KEYNOTE: Shared Value and Cause Marketing in a Digital Age: Lessons from Digital Philanthropy and the Power of Premium Content

Eric Boyles, Senior Director, Global Interactive Marketing, MEDTRONIC

4:40

The Future of Customer Profiling: How to Predict Who is Your Most Likely Customer

Lou Sanquini, Executive Vice President, Marketing & BD, QUALITYHEALTH

5:20

KEYNOTE: The Hook Model: Patterns of Consumer Habits

Nir Eyal, Author, Speaker, Consultant, NIRANDFAR.COM

6:00
Cocktail Reception
 

Hosted by:
Resonate

Main Conference Day 2 – Thursday October 17, 2013
Track A: Patient Interaction & Customer Centricity
8:30

CASE STUDY: Leveraging Digital Media To Enhance Customer Relationships, Foster Innovative Collaborations and Improve Trust With The Health Care Community

Yolanda Johnson-Moton, Director – External Affairs, US Medical Division, ELI LILLY

9:10

CASE STUDY: Turning Insights Into Action for People Living With HIV

Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS

9:50

Adverse Events in Social Media

Siva Nadarajah, Director, Social Media Offerings, IMS HEALTH

11:00

Patient Perspective: My Journey of Hope

Michael C. Henderson, Director, PROLIFIQ

11:40

CASE STUDY: Working With Patient Advocacy Groups To Develop An Integrated, Unbranded Education And Adherence Program: Experience With Contraception In Young Women

Katie MacFarlane, Chief Commercial Officer, AGILE THERAPEUTICS

12:20

PANEL DISCUSSION: New Approaches to Measure What Matters: A View from the Top

Moderator:
Burt Kann, SVP, Marketing Strategy & Client Services, HEALTHGRADES

Panelists:
Jim Hendrix, Vice President, SYMPHONY HEALTH SOLUTIONS
John Mangano, Vice President, COMSCORE, INC
Andrea Palmer, Vice President/Group Director, Media, DIGITAS HEALTH

Track B: Healthcare Practitioner (HCP) Marketing
8:25

Opening Remarks from the Chair

Peter Flaschner, VP, Strategy, KLICK HEALTH

8:30

CASE STUDY: Specialist Reach and Engagement: The Value of Virtual Congress Platforms

Michael Rowbotham, Director, Multichannel Marketing, PFIZER
Christina Wurster, Director, Business Development and Corporate Communications, HEART RHYTHM SOCIETY
Dr. Christopher Cannon, Activity Director, CARDIOCARELIVE

9:10

The MoCial Healthcare

Olivier Zitoun, Founder & CEO, EVEO

9:50

HCP Non-Personal Promotion Overview and Applying Customer Centricity

Frank Burrell, Director, Promotional Planning, ENDO PHARMACEUTICALS

10:30
Morning Networking & Refreshment Break
11:00

Creating Scale in Multi-Channel Marketing

Deb Furey, Vice President, Life Sciences, MERKLE INC.

11:40

EHR Playbook: Messaging Directly to Physicians and Patients After the Exam Door Has Closed

Richard Altus, President, PDR NETWORK

12:20

PANEL DISCUSSION: What Exactly Do Physicians Want From Pharma? Analyzing How Pharma Can Best Discover and Act Upon This Information

Moderator:
Mike Marett, Senior Vice President, WORLDONE INTERACTIVE

Panelists:
Frank Dolan, Commercial Business Director, AMYLIN (A BRISTOL MYERS-SQUIBB COMPANY)
RJ Lewis, President & CEO, EHEALTHCARE SOLUTIONS
Peter Korian, Founder & President, IOMEDIA
Amy Ashley, Marketing Manager, APNICURE
Kimberley Danzi Overs, Assistant General Counsel, PFIZER

Track C: Multi-Channel Marketing Contact
8:25

Opening Remarks from the Chair

Ritesh Patel, Global Head – Digital & Innovation, INVENTIV HEALTH

8:30

CASE STUDY: Compuserve, MySpace, and Friendster: The Next Big Things in Pharma

Pete Dannenfelser, Director, Pharmaceutical Digital Marketing North America

JANSSEN PHARMACEUTICALS

Zoe Dunn, Principal, HALE ADVISORS

9:10

From Push to Pull in Healthcare Communication

Morten Hjelmsoe, CEO, AGNITIO

9:50

CASE STUDY: Debunking Advanced Marketing Modeling: a Marketer’s Perspective

Vanessa Braganza, Multi-Channel Marketing Director, GLAXOSMITHKLINE

Jim DeLash, Director, Promotion Optimization, Integrated Customer Experience Marketing, GLAXOSMITHKLINE

10:30
Morning Coffee
11:00

Creating Personalized Customer Dialogues with Big Data Analytics

Todd Steffes, Vice President, Healthcare Practice, FICO

11:40

Delivering Value that’s Shareworthy – Implementing a Content Strategy That Engages Audiences

Joyce Ercolino, Director, eStrategy, Global Commercial Operations, CSL BEHRING

12:20

Is Your Customer a Moving Target?

Marcio Cyrillo, Executive Director, CI&T

Track D: Organization & Change Management
8:25

Opening Remarks from the Chair

Marc Benjamin, Managing Partner, CONVERGENCE POINT MEDIA

8:30

Deploy Digital, Field-Driven Communications

Jeff Gaus, CEO, PROLIFIQ

9:10

The New World of Digital Releases, aka “What Happens After we Buy the Tablets?”

Julie Collins, Director, Global Digital marketing, ALCON LABORATORIES, INC

9:50

CASE STUDY: How one Pharmaceutical Company Collaborates to Remove Barriers that can Squash Innovation in Digital Marketing

Melissa Shideleff, Associate Director, Digital Strategy & Solutions, SHIRE PHARMACEUTICALS

11:00

Regulatory Town Hall: Considerations for Digital, Social and Mobile Promotion For All Departments

Jack Scannelli, Regulatory Advertising & Promotion Lead – Primary Care, NOVARTIS

Sheetal Patel, Regulatory Compliance Lead, JOHNSON & JOHNSON

11:40

Digital Marketing Landscape: Trends, Opportunities and Challenges of the Digital Age

Ewelina Aiossa, Director of Marketing, TOPIX PHARMACEUTICALS

12:20

OPEN FORUM: Designing the Perfect In-Company Digital Organization: What Are My Specific Needs and How do I Build It

Moderator:
Marc Benjamin, Managing Partner, CONVERGENCE POINT MEDIA

Panelists:
Renee Rodgers, Head of Digital Strategy & Services, Oncology US, NOVARTIS Julie Collins, Director, Global Digital Marketing, ALCON LABORATORIES
Debbie Botwick, Colleague Capability Lead, Enterprise Multi-Channel Marketing (eMCM), PFIZER
Todd Steffes, Vice President, Healthcare, FICO
Yemisi Chigbu, Primary Review Director, Digital Marketing & Oncology, ASTRAZENECA

GENERAL SESSIONS RESUME
2:10

PANEL DISCUSSION: Thriving Through Change: An Interactive Clinician Panel

Moderator:

Heather Gervais, SVP of Commercial Operations, EPOCRATES

Panelists:

Dr. HC Glick, Cardiologist, Lead Clinical Physician, FRESH MEADOWS OFFICE OF FRANCIS HOSPITAL'S HEART CENTER
Raymond Zakhari, Primary Care Provider, NEW YORK PRESBITARIAN HOSPITAL and Founder, METRO MEDICAL DIRECT
Dr. Paul Miller

2:50

Treating Marketing Fatigue: An Authentic Strategy

Bill Drummy, Founder & CEO, HEARTBEAT IDEAS & HEARTBEAT WEST

4:00

PHARMA KEYNOTE: Digital Governance in a Global Pharmaceutical Company

Matthew Boyd, Director Digital and Social Media, Global Business Innovation and Strategy Realization, EMD SERONO

4:40

PHARMA KEYNOTE: Digital Detailing: Innovative Ways of Leveraging Data Metrics for Your C-Suite and Downstream Marketing Activities with Positive Promotion Solutions

Philip Freed, Vice President, Marketing, MAQUET

5:20

Cocktail Reception with the Philadelphia Mural Arts Program Hosted By:

epocrates

Workshop Day – Friday October 18, 2013
 
Friday Morning: 9:00 AM - 12:00 PM
 

"Where Were You When All The Rules Changed?" How to Design Digital Communications for Mobile

Workshop Leader:
Roger Korman, PhD, President, DMD

 

12:00 – 1:30 PM Community Choice Awards Luncheon Ceremony

Digital Health Coalition Fall 2013 Summit
 

Conference Chairperson:
Mark Bard, Co-founder, DIGITAL HEALTH COALITION

 

1:30 – 4:30 PM Digital Health Coalition 2nd Annual Fall Summit

Join your colleagues, thought leaders, and industry experts for an afternoon of thought provoking interviews, panel discussions, and new research. Seeking to bridge the gap between legal, regulatory, and marketing … the DHC is focused on fostering innovation and moving the conversation (and the industry) forward.

Event highlights include:

  • An update of the Mobile Media Landscape Study with the DHC and JUICE Pharma
  • Critical Issues Thought Leader Panel and Audience Discussion
  • The release of the 2013 Executive Landscape Study with the DHC and Google
  • A Presentation and Panel on ‘Change Management in the Digital Age’

 

Individual speakers and panelists will be announced shortly.

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