Chairman’s Welcome

Robert Allen, Director, Digital Marketing, ASTRAZENECA

Creating a Patient-Centric Digital Experience

Chris Crichton, VP, Mobile Health, 5th FINGER

The New Mobile Sales Rep – Empowering Your Field Force With Tablet Technology

Harold Johns, Senior Mobility Manager, Digital Marketing, Commercial Information Management, JOHNSON & JOHNSON

Through the Looking (Google) Glass: Rethinking Mobile for Healthcare in the Age of Wearables

Michele Perras, VP, Strategy, KLICK HEALTH

Ten Things to Consider When Developing Mobile Apps

Chris Atkinson, EVP, Digital Strategy, STUDIO PMG

Session Outline to be Confirmed Shortly

Optimize the Use of Tablets When Mobilizing the Sales Force

Scott Bernover, Director, Digital Sales, ABELSON TAYLOR

Session Outline to be Confirmed Shortly

WebMD Session Outline TBC

Panel Discussion: If You Build It They Will Come. Dismissing the Myths and Pitfalls in Developing Platform & Device Agnostic Mobile Solutions

‘Taste of Oregon’ Drinks Reception Hosted by PROLIFIQ

PHARMA KEYNOTE: Future of Pharma Sales Force in a Post Digital, Multi-Channel Marketing World

Michael Beck, Executive Director, Commercial Business Solutions, BOEHRINGER INGELHEIM

The New Fundamentals of Digital

Greg Rice, SVP, Strategy, KLICK HEALTH

KEYNOTE: Session Outline TBC

Luanne Tierney, Vice President, Global Partner Marketing, JUNIPER NETWORKS

360° Marketing: Aligning Your Consumer and Professional Campaigns for Higher ROI

Jen Mormile, Senior Vice President, Strategic Partnerships, EVERYDAY HEALTH AND MEDPAGE TODAY

Scott Wolf, Chief Sales Officer, EVERYDAY HEALTH AND MEDPAGE TODAY

Panel Discussion: Finding the Right Balance in a Multi-Channel Marketing Contact Environment: Delivering on What You Promise

Craig DeLarge, US Leader, Multi-Channel Marketing & Customer Business Line Support, MERCK

Peter Justason, Director, eMarketing, PURDUE PHARMA

Amit Pherwani, Associate Director, Direct to Customer Hub, Strategy and Operations Group, BRISTOL-MYERS SQUIBB

Brad Graner, President and Co-Founder, INHEALTH

How Pharma Sales Forces Can Better Engage HCPs through Mobile Apps

Lionel Carrasco, Founder & CEO, LEAPFACTOR

PHARMA KEYNOTE: Delivering World Class Content Across Multiple Channels: The Pfizer Self Syndication Model

Bob Libbey, Head of Digital and Social Communications, PFIZER, President, New York IABC

Session Outline TBC

Roger Korman PhD, President, DMD

PHARMA KEYNOTE: Lead Change, Develop New Capabilities and Become a Consistent Partner to Brands in Accelerated Digital Planning and Multi-Channel Utilization

Terri Young, Executive Director, Sales and Marketing, BRISTOL-MYERS SQUIBB

The Future of Customer Profiling: How to Predict Who is Your Most Likely Customer

Chris Neuner, Executive Vice President, Product and Marketing, QUALITYHEALTH

KEYNOTE: The Hook Model: Patterns of Consumer Habits

Nir Eyal, Author, Speaker, Consultant, NIRANDFAR.COM

If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236

CASE STUDY: Leveraging Digital Media To Enhance Customer Relationships, Foster Innovative Collaborations and Improve Trust With The Health Care Community

Yolanda Johnson-Moton, Director – External Affairs, US Medical Division

CASE STUDY: Turning Insights Into Action for People Living With HIV

Pam van Houten, Senior Director, Business Unit Communication leader, Virology

JANSSEN PHARMACEUTICALS

Michael Daly, Product Director, HIV, JANSSEN PHARMACEUTICALS

Understanding How to Leverage Social Media: The Opportunities and Challenges in Web Listening

If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236

CASE STUDY: The Healthy Communities Initiative and GSK: Building a Healthy Community

Sarah Alspach, Director, US Media Relations, GLAXOSMITHKLINE

CASE STUDY: Working With Patient Advocacy Groups To Develop An Integrated, Unbranded Education And Adherence Program: Experience With Contraception In Young Women

Katie MacFarlane, Chief Commercial Officer, AGILE THERAPEUTICS

PANEL DISCUSSION: Overcoming Segmentation and Streamlining the EHR And Medical Records Space

CASE STUDY: Specialist Reach and Engagement: The Value of Virtual Congress Platforms

Michael Rowbotham, Director, Channel Management, PFIZER

The MoCial Healthcare

Olivier Zitoun, Founder & CEO, EVEO

How to ‘Sell’ New Concepts to Reps and Align Them With Broader the Marketing Strategy For Improved HCP Engagement

If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236

Creating Scale in Multi-Channel Marketing

Pete Mehr, PhD, Chief Strategy Officer, MERKLE LIFE SCIENCES

PANEL DISCUSSION: What Exactly Do Physicians Want From Pharma? Analyzing How Pharma Can Best Discover and Act Upon This Information

Session Outline to be Confirmed Shortly

CASE STUDY: Compuserve, MySpace, and Friendster: The Next Big Things in Pharma

Pete Dannenfelser, Director, Pharmaceutical Digital Marketing North America

JANSSEN PHARMACEUTICALS

Zoe Dunn, Principal, HALE ADVISORS

From Push to Pull in Healthcare Communication

Morten Hjelmsoe, CEO, AGNITIO

Digital Marketing’s Role in a Product Launch

David Gayes, Group Marketing Manager, Interactive Marketing, Diabetes Care

ROCHE DIAGNOSTICS

Creating Personalized Customer Dialogues with Big Data Analytics

Todd Steffes, Vice President, Healthcare Practice, FICO

PharmaNext - Guaranteeing Optimal Engagements

Bruno Guicardi, President, North America, CI&T

Enabling Customer Facing Resource Capabilities in a Global vs. Local Context: What Are the Benefits & the Pitfalls?

If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236

CASE STUDY: Good Fences Make for Good Collaborators

Michael McTigue, Director of Digital Media, GLAXOSMITHKLINE

Listen Up!

Jeff Gaus, President & CEO, PROLIFIQ

CASE STUDY: Demonstrating the Translation of Concept to Execution in Digital: Providing Definitive Plans and Structure to Support Global Strategies

Joyce Ercolino, Director, eStrategy, Global Commercial Development, CSL BEHRING

Regulatory Town Hall: Considerations for Digital, Social and Mobile Promotion

Jack Scannelli, Regulatory Advertising & Promotion Lead – Primary Care, NOVARTIS

Sheetal Patel, Regulatory Compliance Lead, JOHNSON & JOHNSON

Change Management to Ensure Digital Integration Throughout the Enterprise

If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236

OPEN FORUM: Designing the Perfect In-Company Digital Organization: What Are My Specific Needs and How do I Build It

PANEL DISCUSSION: What’s Your Share-of-Screen? Understanding Where, When, How and Why Today’s Prescribers Access Digital Content

Moderator:

Heather Gervais, SVP of Commercial Operations, EPOCRATES

Panelists:

A Selection of Senior Physicians Leveraging Mobile Technologies in Their Practice

PHARMA KEYNOTE: Shared Value and Cause Marketing in a Digital Age: Lessons from Digital Philanthropy and the Power of Premium Content

Eric Boyles, Senior Director, Global Interactive Marketing, MEDTRONIC

PHARMA KEYNOTE: The Truth & Lies About a Digital Transformation: It’s Easier in PowerPoint Slides

Jeremy Pincus, Senior Director, Global Digital Services, GLAXOSMITHKLINE

Andrew Ploszay, Global Digital & Innovation Lead, Global Oncology Centre of Excellence, GLAXOSMITHKLINE

PHARMA KEYNOTE: Digital Detailing: Innovative Ways of Leveraging Data Metrics for Your C-Suite and Downstream Marketing Activities with Positive Promotion Solutions

Philip Freed, Vice President, Marketing, MAQUET

Digital Health Coalition

Fall 2012 Summit

Conference Chairperson:
Mark Bard, Co-founder, DIGITAL HEALTH COALITION

12:00 – 1:30 PM Community Choice Awards Luncheon Ceremony

1:30 – 4:30 PM Digital Health Coalition 2nd Annual Fall Summit

Providing a Detailed Update on the Executive Landscape, the Mobile Health Study and the Evolution of Digital an Social Media Initiatives