Top Topics To Be Covered:

• What makes up a Digital Strategy? The process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization.
• Developing a vision around how the online assets will fulfill those business and customer needs, goals, opportunities and challenges.
• Why measuring customer interactions from all points of contact is not only an option but a necessity.
• Case studies of actual social media projects being undertaken by pharma.
• Where Social Media Fits Within the Corporate Structure Aligning the customer (potential and existing) with business. The customer, not the company, needs to be the focus.