Digital Pharma East 2011 was the biggest, most critically acclaimed event in ExL history! With over 600 attendees present, it was the place to be for pharma marketers. With 4 days of presentations, 75 speakers and 4 tracks, a great deal of knowledge was shared at the event. Some key points included:

• Introducing the 'SoLoMo' approach to being relevant: Think SOcial, LOcal, MObile.
• Adopt a new mobile mindset: Don't get set in one form, adapt it... let it grow.
• Customer Centricity – Patients and Physicians: Are you helping more than you are selling? Adding value and solutions to improve patient outcomes.
• And Much More!

"Digital Pharma East was truly a meeting place for Pharma Marketing Thought Leaders to share ideas and experiences. I am sure everyone person learned at least one thing they did not know before. Or, met a vendor or a colleague that can help them move their digital marketing efforts forward."
Bob Allen, Director, Mobile and Social Media, ASTRAZENECA

"If you're a pharma or healthcare marketer and are trying to understand the impact of social and digital in today's marketing/communications environment, Digital Pharma is the conference for you. It's an excellent opportunity to learn from the top thought leaders in the industry. You'll walk away with answers to your questions and insights into how to advance your digital and strategies."
Jamey Shiels, Director Social Media & Digital Communications, AURORA HEALTH CARE