Agenda
Morning Workshops - Monday, 25 February, 2013
8:30
Pre-Workshop Registration and Morning Coffee
9:00
Pre-Conference Workshop Sessions
 

Workshop A:

Integrating Social Media within Your Marketing Arsenal

This workshop will enable participants to fully understand how to identify business areas that can derive additional revenue through the optimal integration of social media. You will learn how to develop governance, frameworks, full spectrum analysis/measurement and tools to transition to an advanced level of knowledge. Attendees will learn, at a high level, how to:

  • How to identify if your business or brand has social media potential
  • Setting up governance and policies for social media success
  • The ingredients that will make your social media programs viral
  • How to measure success and benchmark your progress

Clive Roach, Social Media Strategist, Global Integrated Marketing & Communications, PHILIPS HEALTHCARE

 

Workshop B:

Digital Marketing '101': Crash Course in Getting Marketers up to Speed With the Digital Tools Available

Digital marketing is increasingly becoming the most important component of the whole marketing umbrella across the pharmaceutical enterprise. With teams expanding exponentially and new team members typically coming from traditional marketing or sales backgrounds there is gap that needs to be bridged between the digital experts and those who are new. This workshop will enable participants to bridge that gap in a comprehensive training school covering the multitude of digital tools, initiatives, regulatory requirements and challenges to be aware of. Attendees will learn, from the ground up, how to:

  • Develop digital marketing campaigns from inception to execution
  • Integrate digital campaign into traditional media/marketing
  • Strengthen brand/product strategy through digital means
  • Evaluate online, mobile and social marketing campaigns and align with your brand message
  • How to evaluate which digital agencies to use and how to build effective working relationships

Paul Hartigan, CEO PHARMIWEB SOLUTIONS

10:30
Morning Networking and Refreshment Break
12:00
Workshop concludes; Luncheon for Workshop participants
Mobile Master Class
12:30
Registration for Mobile Master Class
13:00

Opening Remarks from the Chairperson

Ritesh Patel, Global Head of Digital, INVENTIV HEALTH

13:10

Case Study: Successful (and Not Successful) Selling Execution With the iPad

Jill Guimont, Senior Marketing Manager, MEDTRONIC

14:10

Enabling Customer Facing Resource Capabilities on the iPad in a Global/Local Context: What are the Benefits and the Pitfalls?

Philippe Kirby, EUCAN Multi-Channel Marketing, IT Director, MERCK

15:10
Afternoon Networking and Refreshment Break
15:40

Overall Marketing Mix With the Integration of Mobile: China Experience

Ryan Li,Senior Strategy Manager, SFE & Customer Strategy, BRISTOL-MYERS SQUIBB, CHINA

16:40

Responsive Design Masterclass: How to Fit into Your Overall Strategy

17:40
Close of Mobile Master Class
Day One – Tuesday, 26 February, 2013
7:45
Registration and Morning Coffee
8:30

Opening Remarks from the Chair

Ritesh Patel, Global Head of Digital, INVENTIV HEALTH COMMUNICATIONS

8:35

Industry Welcome and Overview

Johanna Mercier, Vice President, European Commercialisation, BRISTOL-MYERS SQUIBB

8:50

The Quantum Leap In Pharma Sales And Marketing: Customer Centricity, Digital Marketing And A New Way In Healthcare

Tim White, Digital Commercialisation Head, Region Europe, Global Digital MCM, Head of eMarketing Spain, NOVARTIS

9:30

"Applefication:" How the iPhone, iPad and App Store Affect Enterprise Software

Jeff Gaus, President & Chief Executive Officer, PROLIFIQ

10:10

From Push to Pull in Healthcare Marketing

Morten Hjelmsoe, Chief Executive Officer, AGNITIO

10:50
Morning Break & Networking
11:20

Panel Discussion: The Great Multi-Channel Debate: A Deep Dive, High-Level Discussion into The Future of Multi-Channel Marketing for Pharmaceuticals

Ian Talmage, SVP, Global Marketing, General Medicine, BAYER PHARMACEUTICALS
Florent Eduoard, Global Head of CRM, ASTRAZENECA
Philippe Kirby, EUCAN Multi-Channel Marketing, IT Director, MERCK
Ryan Li, Senior Strategy Manager, SFE & Customer, Strategy, BRISTOL-MYERS SQUIBB, CHINA
Didier Roumengas, Chief Executive Officer, DRCOM
Todd Steffes, Vice President, Life Science Practice, FICO

12:00

Our Recipe for Digital Leadership in Pharma

Vittorio Sereni, CONNECT Marketing Leader, EMEA, JANSSEN

12:40

Utilising Digital to Help the Big Next Blockbuster in Dermatology

Jon Meneese, Global Brand Manager, Rosacea, GALDERMA LABORATORIES

13:20
Networking Lunch Break
14:20

Creating Personalized Customer Dialogues with Big Data Analytics

Todd Steffes, Vice President, Healthcare Practice, FICOB

15:00

Promoting Wellness, Voice and Choice: How NHS Choices is Influencing the Conversation on Health and Healthcare

Paul Nuki, Chief Editor, NHS CHOICES

15:40

The Evolution of European Physician Networks

Tom Renneberg, Chief Executive Officer, ESANUM

16:05
Afternoon Networking and Refreshment Break
16:35

Engaging Russian-speaking Doctors Online: ivrach.com Professional Digital Club

Oxana Kolosova, Managing Partner, IVRACH

17:00

Physician Driven, Patient Oriented Platforms

Erden Asena, Founder & Chief Executive Officer, DOKTORSITESI

17:25

Panel Discussion: Physician Network's Evolution and the Innovative Tools for Interaction with Pharma; Strategies Used to Deliver Messages to Doctors

Moderator:
Len Starnes, Founder & Consultant, LEN STARNES DIGITAL RESEARCH & CONSULTING

Panelists:
Tom Renneberg, Chief Executive Officer, ESANUM
Oxana Kolosova, Managing Partner, IVRACH
Erden Asena, Founder & Chief Executive Officer, DOKTORSITESI
Tim Ringrose, Chief Executive Officer, NETWORKS IN HEALTH
A Selection of European Physicians

18:15
Conference Concludes; Networking Reception
Day 2 – Wednesday, 27 February, 2013
7:45
Registration and Morning Coffee
8:30

Opening Remarks from the Chair

Ritesh Patel, Global Head of Digital, INVENTIV HEALTH COMMUNICATIONS

8:40

Pharma–HCP i-Collaboration: Real Engagement and Collaboration in an Online HCP Community Designed to Get Things Done Digitally

Deni Baschiera, Manager & Innovation Coach, eBusiness Europe, BRISTOL-MYERS SQUIBB
Luc Robilliard, Co-Founder, PHYSZ.COM

9:20

The MoCial Healthcare

Olivier Zitoun, Founder & Chief Executive Officer, EVEO

10:00

2014: Year of the Digitally Native HCP

Mark Prince, Client Partner, LBI HEALTH UK

10:40
Networking & Refreshment Break
11:10

Pharma Smart CMS – Guaranteeing Optimal Digital Experiences

Leonardo Mattiazzi, VP, International Business, CI&T

11:50

Understanding How to Leverage Social Media: The Opportunities and Challenges in Web Listening

Jean-Pierre Henskens, Director of Digital Strategy, UCB PHARMA

12:30

Stop The Bleed

Vineet Thapar, SVP, Group Creative Director, DIGITAS HEALTH LONDON

13:10
Lunch Break
14:10

Social Media Without Strings

Alison Woo, Director, Social Media, BRISTOL-MYERS SQUIBB, USA

14:50

Social Business and Pharma: Why Is Collaboration So Hard?

Lee Provoost, Senior Architect, Global Commercial IS, ASTRAZENECA

15:30
Afternoon Networking Break
16:00

Case Study from the Internal Social Media Trainer: Best Practice Social Media in Pharma

Alexandra Fulford, Social Media Trainer, A Top 10 PHARMA COMPANY

16:40

Can Gamification Transform Lives?

Dr. Sylvester Arnab, Senior Researcher, THE SERIOUS GAMES INSTITUTE COVENTRY UNIVERSITY

17:20
Closing Remarks; End of Conference

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