Workshop A:
Integrating Social Media within Your Marketing Arsenal
This workshop will enable participants to fully understand how to identify business areas that can derive additional revenue through the optimal integration of social media. You will learn how to develop governance, frameworks, full spectrum analysis/measurement and tools to transition to an advanced level of knowledge. Attendees will learn, at a high level, how to:
- How to identify if your business or brand has social media potential
- Setting up governance and policies for social media success
- The ingredients that will make your social media programs viral
- How to measure success and benchmark your progress
Clive Roach, Social Media Strategist, Global Integrated Marketing & Communications, PHILIPS HEALTHCARE
Workshop B:
Digital Marketing '101': Crash Course in Getting Marketers up to Speed With the Digital Tools Available
Digital marketing is increasingly becoming the most important component of the whole marketing umbrella across the pharmaceutical enterprise. With teams expanding exponentially and new team members typically coming from traditional marketing or sales backgrounds there is gap that needs to be bridged between the digital experts and those who are new. This workshop will enable participants to bridge that gap in a comprehensive training school covering the multitude of digital tools, initiatives, regulatory requirements and challenges to be aware of. Attendees will learn, from the ground up, how to:
- Develop digital marketing campaigns from inception to execution
- Integrate digital campaign into traditional media/marketing
- Strengthen brand/product strategy through digital means
- Evaluate online, mobile and social marketing campaigns and align with your brand message
- How to evaluate which digital agencies to use and how to build effective working relationships
Paul Hartigan, CEO PHARMIWEB SOLUTIONS
Opening Remarks from the Chairperson
Ritesh Patel, Global Head of Digital, INVENTIV HEALTH
Case Study: Successful (and Not Successful) Selling Execution With the iPad
Jill Guimont, Senior Marketing Manager, MEDTRONIC
Enabling Customer Facing Resource Capabilities on the iPad in a Global/Local Context: What are the Benefits and the Pitfalls?
Philippe Kirby, EUCAN Multi-Channel Marketing, IT Director, MERCK
Overall Marketing Mix With the Integration of Mobile: China Experience
Ryan Li,Senior Strategy Manager, SFE & Customer Strategy, BRISTOL-MYERS SQUIBB, CHINA
Responsive Design Masterclass: How to Fit into Your Overall Strategy
Opening Remarks from the Chair
Ritesh Patel, Global Head of Digital, INVENTIV HEALTH COMMUNICATIONS
Industry Welcome and Overview
Johanna Mercier, Vice President, European Commercialisation, BRISTOL-MYERS SQUIBB
The Quantum Leap In Pharma Sales And Marketing: Customer Centricity, Digital Marketing And A New Way In Healthcare
Tim White, Digital Commercialisation Head, Region Europe, Global Digital MCM, Head of eMarketing Spain, NOVARTIS
"Applefication:" How the iPhone, iPad and App Store Affect Enterprise Software
Jeff Gaus, President & Chief Executive Officer, PROLIFIQ
From Push to Pull in Healthcare Marketing
Morten Hjelmsoe, Chief Executive Officer, AGNITIO
Panel Discussion: The Great Multi-Channel Debate: A Deep Dive, High-Level Discussion into The Future of Multi-Channel Marketing for Pharmaceuticals
Ian Talmage, SVP, Global Marketing, General Medicine, BAYER PHARMACEUTICALS
Florent Eduoard, Global Head of CRM, ASTRAZENECA
Philippe Kirby, EUCAN Multi-Channel Marketing, IT Director, MERCK
Ryan Li, Senior Strategy Manager, SFE & Customer, Strategy, BRISTOL-MYERS SQUIBB, CHINA
Didier Roumengas, Chief Executive Officer, DRCOM
Todd Steffes, Vice President, Life Science Practice, FICO
Our Recipe for Digital Leadership in Pharma
Vittorio Sereni, CONNECT Marketing Leader, EMEA, JANSSEN
Utilising Digital to Help the Big Next Blockbuster in Dermatology
Jon Meneese, Global Brand Manager, Rosacea, GALDERMA LABORATORIES
Creating Personalized Customer Dialogues with Big Data Analytics
Todd Steffes, Vice President, Healthcare Practice, FICOB
Promoting Wellness, Voice and Choice: How NHS Choices is Influencing the Conversation on Health and Healthcare
Paul Nuki, Chief Editor, NHS CHOICES
The Evolution of European Physician Networks
Tom Renneberg, Chief Executive Officer, ESANUM
Engaging Russian-speaking Doctors Online: ivrach.com Professional Digital Club
Oxana Kolosova, Managing Partner, IVRACH
Physician Driven, Patient Oriented Platforms
Erden Asena, Founder & Chief Executive Officer, DOKTORSITESI
Panel Discussion: Physician Network's Evolution and the Innovative Tools for Interaction with Pharma; Strategies Used to Deliver Messages to Doctors
Moderator:
Len Starnes, Founder & Consultant, LEN STARNES DIGITAL RESEARCH & CONSULTING
Panelists:
Tom Renneberg, Chief Executive Officer, ESANUM
Oxana Kolosova, Managing Partner, IVRACH
Erden Asena, Founder & Chief Executive Officer, DOKTORSITESI
Tim Ringrose, Chief Executive Officer, NETWORKS IN HEALTH
A Selection of European Physicians
Opening Remarks from the Chair
Ritesh Patel, Global Head of Digital, INVENTIV HEALTH COMMUNICATIONS
Pharma–HCP i-Collaboration: Real Engagement and Collaboration in an Online HCP Community Designed to Get Things Done Digitally
Deni Baschiera, Manager & Innovation Coach, eBusiness Europe, BRISTOL-MYERS SQUIBB
Luc Robilliard, Co-Founder, PHYSZ.COM
The MoCial Healthcare
Olivier Zitoun, Founder & Chief Executive Officer, EVEO
2014: Year of the Digitally Native HCP
Mark Prince, Client Partner, LBI HEALTH UK
Pharma Smart CMS – Guaranteeing Optimal Digital Experiences
Leonardo Mattiazzi, VP, International Business, CI&T
Understanding How to Leverage Social Media: The Opportunities and Challenges in Web Listening
Jean-Pierre Henskens, Director of Digital Strategy, UCB PHARMA
Stop The Bleed
Vineet Thapar, SVP, Group Creative Director, DIGITAS HEALTH LONDON
Social Media Without Strings
Alison Woo, Director, Social Media, BRISTOL-MYERS SQUIBB, USA
Social Business and Pharma: Why Is Collaboration So Hard?
Lee Provoost, Senior Architect, Global Commercial IS, ASTRAZENECA
Case Study from the Internal Social Media Trainer: Best Practice Social Media in Pharma
Alexandra Fulford, Social Media Trainer, A Top 10 PHARMA COMPANY
Can Gamification Transform Lives?
Dr. Sylvester Arnab, Senior Researcher, THE SERIOUS GAMES INSTITUTE COVENTRY UNIVERSITY
Download the brochure to view the complete program, including the agenda and faculty listing.
Reserve your seat for the digital marketing event of the year!
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