Workshop A:

Optimal Utilization of iPads for a Real Impact on the Sales & Marketing Organizations

• Opening – General overview of iPad use in medical device digital marketing
• Session 1: Optimizing Your Marketing Strategy using iPads
• Session 2: What are Best Practices in App Development
• BREAK – 30 minutes
• Session 3: How are Apps being used for Clinicians?
• Session 4: Discussion of Apps for Sales Organizations

The sessions will be followed by a Q&A and group discussion

Jill Guimont, Senior Marketing Manager, MEDTRONIC
Britt Weber, Marketing Manager, MEDTRONIC

Workshop B:

How Online Engagement Facilitates Collaboration and Fosters Innovation

• Case Studies: Examination of several of Philips' Social Media initiatives
• A look at Get Inside Health, an independent, educational platform for Health Care Providers
• Lessons learned from Innovations in Radiology LinkedIn Group, which has 20,000 members
• Experiences with @philipshealth, Philips' Twitter account
• Discuss Philips' philosophy to Engage the medical community, build relationships and facilitate discussion, and how this philosophy helps Philips learn but also helps the healthcare community learn from each other
• Explore Netforum-a platform where Philips customers can share ideas and user experiences in a daily clinical practice

Clive Roach, Social Media Strategist, Global Integrated Communications, PHILIPS HEALTHCARE

Chairpersons' Opening Remarks

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

Len Starnes, Founder, LEN STARNES DIGITAL HEALTHCARE RESEARCH & CONSULTING

Lessons in Digital Media: the Pfizer Experience

Andy Widger, Director, Media Relations, EMEA, PFIZER

Look What They've Done To My Brand, Ma! Challenges And Joys Of Global Online Branding Campaigns In 2012

Christian Lindknud, eBusiness Manager, INNOGENETICS

Simplifying Digital Marketing

Kathryn Stokes, Senior Principal, Digital Transformation, Infosys
Ashish Jandial, Service Head, Digital Transformation, Infosys

Sales Message Optimization via iPad

Jill Guimont, Senior Marketing Manager, MEDTRONIC

Pharma Marketeer Q&A Session with Ian Talmage

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

Chairpersons' Recap of Day One

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

Len Starnes, Founder, LEN STARNES DIGITAL HEALTHCARE RESEARCH & CONSULTING

Lessons Learned from Developing the Digital Vision for the Respiratory Business at GSK

Francisco Abad-Marin, Seretide Marketing Manager, Respiratory Centre of Excellence, GLAXOSMITHKLINE

Case Study: Social Media Crisis Management

Uri Goren, Spokesman, PR and Digital Media Manager, NEOPHARM GROUP

Questioning the Value of Social Media in Today's Current Marketing Environment

Juan-Ramon Amoros, e-Business Manager, BOEHRINGER INGELHEIM

How Do We Really Know What Marketing & Sales (M&S) Activities Bring A ROI?

Robert Hite, Head of BU Diagnostic Imaging, BAYER VITAL GMBH

How are Physicians Communicating in Today's World?

Lisa Liccini MD, General Practitioner, Berlin

Why is there a Digital Marketing Strategy if there is no Overall Marketing Strategy?

Martina Bergmann, Head, New Promotional Models, BOEHRINGER INGELHEIM

Measurement and Analytics: How are You Measuring Success in a Multi-Channel Campaign? How Can You Make the Strategy Work?

Ibere Rodrigues, Multi Channel Marketing Manager, MERCK CANADA

Chairman's Introduction

Duncan Arbour, Head of Strategy, BLUE LATITUDE

Pharma's Fingerprints All Over iPad

Jeanette Hübsch, Senior Manager Versatis, GRÜNENTHAL

Mobile Marketing: Consistent Communication Can Drive Brand Growth

Kay Heinrich Fluhr, Digital Media/CHC, BOEHRINGER INGELHEIM

Innovative Approaches To Using New Mobile Devices With Telemedicine

Matt Jameson Evans, MD and Founder, HEALTH UNLOCKED

Adopting the Great Opportunities That Exist For Innovative Marketers For Reaching Patients And Physicians

Francisco Abad-Marin, Seretide Marketing Manager, Respiratory Centre of Excellence, GLAXOSMITHKLINE

Case Study: Best Digital Tools for Clinical Benefit - iPhone PASI Calculator

Sameer Mistry, Medical Lead - Immunology, Neuroscience & Pain, JANSSEN

Q&A and Group Discussion

Matthias Claus, Business Communications-Strategic Marketing General Medicine, BAYER HEALTHCARE PHARMACEUTICALS