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Agenda
Day One – Monday, 5 March, 2012
8:00
Pre-Workshop Registration and Continental Breakfast
8:30
Pre-Conference Workshop Sessions
 

Workshop A:

Optimal Utilization of iPads for a Real Impact on the Sales & Marketing Organizations

  • Opening – General overview of iPad use in medical device digital marketing
  • Session 1: Optimizing Your Marketing Strategy using iPads
  • Session 2: What are Best Practices in App Development
  • BREAK – 30 minutes
  • Session 3: How are Apps being used for Clinicians?
  • Session 4: Discussion of Apps for Sales Organizations

The sessions will be followed by a Q&A and group discussion

Jill Guimont, Senior Marketing Manager, MEDTRONIC
Britt Weber, Marketing Manager, MEDTRONIC

 

Workshop B:

How Online Engagement Facilitates Collaboration and Fosters Innovation

  • Case Studies: Examination of several of Philips' Social Media initiatives
  • A look at Get Inside Health, an independent, educational platform for Health Care Providers
  • Lessons learned from Innovations in Radiology LinkedIn Group, which has 20,000 members
  • Experiences with @philipshealth, Philips' Twitter account
  • Discuss Philips' philosophy to Engage the medical community, build relationships and facilitate discussion, and how this philosophy helps Philips learn but also helps the healthcare community learn from each other
  • Explore Netforum-a platform where Philips customers can share ideas and user experiences in a daily clinical practice

Clive Roach, Social Media Strategist, Global Integrated Communications, PHILIPS HEALTHCARE

10:45
30-Minute Networking and Refreshment Break
11:30
Workshop concludes; Luncheon for Workshop participants
Main Conference Begins
12:45

Chairpersons' Opening Remarks

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

Len Starnes, Founder, LEN STARNES DIGITAL HEALTHCARE RESEARCH & CONSULTING

1:00

Lessons in Digital Media: the Pfizer Experience

Andy Widger, Director, Media Relations, EMEA, PFIZER

1:45

Look What They've Done To My Brand, Ma! Challenges And Joys Of Global Online Branding Campaigns In 2012

Christian Lindknud, eBusiness Manager, INNOGENETICS

2:30

Simplifying Digital Marketing

Kathryn Stokes, Senior Principal, Digital Transformation, Infosys
Ashish Jandial, Service Head, Digital Transformation, Infosys

3:15
Afternoon Networking and Refreshment Break
4:00

Sales Message Optimization via iPad

Jill Guimont, Senior Marketing Manager, MEDTRONIC

4:45

Pharma Marketeer Q&A Session with Ian Talmage

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

5:30
Close of Day One
Day Two – Tuesday, 6 March, 2012
8:00
Continental Breakfast for Conference Participants
8:45

Chairpersons' Recap of Day One

Ian Talmage, Senior Vice President, Global Marketing, General Medicine, BAYER PHARMACEUTICALS

Len Starnes, Founder, LEN STARNES DIGITAL HEALTHCARE RESEARCH & CONSULTING

9:00

Lessons Learned from Developing the Digital Vision for the Respiratory Business at GSK

Francisco Abad-Marin, Seretide Marketing Manager, Respiratory Centre of Excellence, GLAXOSMITHKLINE

9:45

Case Study: Social Media Crisis Management

Uri Goren, Spokesman, PR and Digital Media Manager, NEOPHARM GROUP

10:30
Networking & Refreshment Break
11:00

Questioning the Value of Social Media in Today's Current Marketing Environment

Juan-Ramon Amoros, e-Business Manager, BOEHRINGER INGELHEIM

11:45
Lunch Break
12:45

How Do We Really Know What Marketing & Sales (M&S) Activities Bring A ROI?

Robert Hite, Head of BU Diagnostic Imaging, BAYER VITAL GMBH

1:30

How are Physicians Communicating in Today's World?

Lisa Liccini MD, General Practitioner, Berlin

2:15

Why is there a Digital Marketing Strategy if there is no Overall Marketing Strategy?

Martina Bergmann, Head, New Promotional Models, BOEHRINGER INGELHEIM

3:00
Afternoon Networking and Refreshment Break
3:15

Measurement and Analytics: How are You Measuring Success in a Multi-Channel Campaign? How Can You Make the Strategy Work?

Ibere Rodrigues, Multi Channel Marketing Manager, MERCK CANADA

4:00
Unconference Session
5:00
Conference Concludes
Mobile Day – Wednesday, 7 March, 2012
8:00
Continental Breakfast
8:30

Chairman's Introduction

Duncan Arbour, Head of Strategy, BLUE LATITUDE

8:45

Pharma's Fingerprints All Over iPad

Jeanette Hübsch, Senior Manager Versatis, GRÜNENTHAL

9:30

Mobile Marketing: Consistent Communication Can Drive Brand Growth

Kay Heinrich Fluhr, Digital Media/CHC, BOEHRINGER INGELHEIM

10:15
Networking & Refreshment Break
10:45

Innovative Approaches To Using New Mobile Devices With Telemedicine

Matt Jameson Evans, MD and Founder, HEALTH UNLOCKED

11:30

Adopting the Great Opportunities That Exist For Innovative Marketers For Reaching Patients And Physicians

Francisco Abad-Marin, Seretide Marketing Manager, Respiratory Centre of Excellence, GLAXOSMITHKLINE

12:15
Lunch Break
1:30

Case Study: Best Digital Tools for Clinical Benefit - iPhone PASI Calculator

Sameer Mistry, Medical Lead - Immunology, Neuroscience & Pain, JANSSEN

2:15

Q&A and Group Discussion

Matthias Claus, Business Communications-Strategic Marketing General Medicine, BAYER HEALTHCARE PHARMACEUTICALS

3:00
End of Mobile Day

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