Leading International Speakers

Why 9th Digital Pharma West Is the Number-One Provider of Content, Innovation and Practical Insights on the West Coast.

For 2018, we have spent a great deal of time conducting research and recruiting speakers from organizations of ALL sizes.

We've found that, regardless of their company size, life science marketers struggle with how to effectively, efficiently and compliantly deliver an optimal customer experience. However, certain challenges are universal. At Digital Pharma West, we will explore these themes, delve into relevant questions and provide solutions to help overcome obstacles in your everyday business.

Therefore we have developed a completely new agenda structure to reflect this:

11th June

THE DIGITAL FUTURE DAY

This day will focus on bridging what is being executed across the life science landscape today, with a look at what's to come on horizon in digital concepts, health and strategy

The Digital Future Day Co-Chairs:


Andrew Moore, Associate Director Multichannel Solutions, Global Medical Affairs, ABBVIE


Amanda Phraner, Senior Manager, Public Affairs and Social Media, HORIZON PHARMA

DIGITAL PAHRMA INNOVATION LAB

Pharma companies are increasingly exploring the role of digital in demonstrating value through data, analytics, real-world evidence, clinical/R&D innovation, regulatory transition and external collaboration in digital health. This day will focus on how pharma can demonstrate the value of digital for pharma products and bring all their departments/external partners into play.

Digital Pharma Innovation Lab Chair:


Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA

12th June AM

PLENARY GENERAL SESSIONS

Senior Management speakers share how you can build out your digital roadmap and transform operations, agnostic of your customer base or therapeutic category focus.

Main Conference Day Chairs:


John Vieira, Senior Director, In-Line Marketing, Psoriasis Patient Solutions, LEO PHARMA


Zoe Dunn, Principal, HALE ADVISORS

12th June PM

Track A – HCP

HCP Track Chair:


Dr. Theodore Search, CEO, SKIPTA

Track B – PATIENT SOLUTIONS

Track C – ANALYTICS

13th June

Plenary General Sessions

A further opportunity to hear Senior Management speakers share how you can build out your digital roadmap and transform operations, no matter your customer base or therapeutic category focus.

Main Conference Day Chairs:


John Vieira, Senior Director, In-Line Marketing, Psoriasis Patient Solutions, LEO PHARMA


Zoe Dunn, Principal, HALE ADVISORS

Deep Dive Content for 2018

  • Digital/Commercial/Business transformation
  • Patient solutions
  • External collaboration with digital health companies, startups and non-traditional tech
  • Real-world evidence data and analytics
  • Healthbots and leveraging advanced engagement tools
  • Blending marketing with sales: How to build into overall plans and how your sales can bring more tangible HCP feedback loops
  • Operationalizing innovation — the how-to: War stories, navigating real world
  • Omnichannel planning: KPIs, reporting metrics — how to bring them all together

2018 Overarching Themes to be Tackled

  • How will digital disruption transform the pharma business model? Unlike other industries, the “Uber” of the pharma industry has yet to emerge, and the market remains ripe for digital disruption. Pharma companies are exploring how to transform through new business models to better engage their customers, streamline their operations, and stay competitive.
  • How can pharma leverage digital and navigate digital trends and technologies to maximise positive outcomes for patients? Examining the adoption of digital across all industries is an important benchmarking process for pharma. Understanding how and why digital will impact healthcare and how patients can benefit is the key to developing successful and long-lasting engagement with your customer base. Therefore, identifying what a pharma company can do to address digital trends and emerging technologies is the first step in understanding what pharma companies will look like in the future and preparing for this transition of your business.
  • How can pharma generate value from digital medicine solutions? As pharma companies shift from implementing traditional products to connected solutions, companies are challenged to define and realise value from this new business model (e.g., revenue stream) that intelligent digital medicine solutions require.
  • How can pharma engage with disruptive technologies? AI, AR, and cognitive computing are now a reality and are being used by doctors and physicians in predictive diagnostics. If we start to advance toward diagnostics from AI on a regular basis and take certain decision-making processes out of the doctors’ hands, what are the implications for pharma marketing? How will brands and marketing teams adapt to this new world?
  • How can we demonstrate the value of digital for pharma products? Pharma companies are increasingly exploring the role that digital can play in demonstrating value through data, analytics, and real-world evidence.

Just a reminder to register early, as this event will sell out!

Video Highlights

Who Attends

This conference is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical and medical device industries whose responsibilities include:

  • Marketing
  • Digital Marketing
  • Digital Strategy
  • Integrated Marketing
  • Multichannel Marketing
  • Social Media
  • Mobile Marketing
  • eMarketing
  • eBusiness
  • Global Marketing
  • Interactive Services
  • Channels
  • Innovation
  • Customer Experience
  • Customer Engagement Capabilities
  • Field Force/ SFE
  • Brand Management
  • Product Management
  • Strategic Operations
  • PR/Communications
  • New Media
  • Advertising and Promotions
  • IT
  • Regulatory Affairs
  • Regulatory Advertising
  • Legal Counsel and MLR
  • Compliance
Together with:
  • Physician Networks
  • ePatients
  • Regulators
  • Digital Agencies
  • Technology Providers

Our Sponsors

Download the 2018 Conference Brochure

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