Workshop A:

The Global Impact and Convergence of Physician Social Networks: What Marketers Need to Know

Dr. Gao Zhan, CEO, HAOYISHENG
Peter Gannon, Regional Vice President, WITHIN 3

Workshop B:

Supporting the Physician/Patient Relationship: Leveraging the Digital Platform to Enhance the Opportunity for Dialogue

Beth Bengtson, Principal, HALE ADVISORS INC.
Scott Tyson, Director, Digital Center of Excellence, JANSSEN

Chairpersons' Opening Remarks

Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO

John Vieira, Senior Director, Marketing Operations and Strategic Services, DAIICHI SANKYO

Getting in Front of the Glass; Gathering Insights from Direct Patient Contact

Lauren Pennington, Senior Product Manager, PFIZER

What are the Current ROI Drivers for Multi-Channel Marketing

Moderator:
Mark Bard, Co-Founder, DIGITAL HEALTH COALITION

Panelists:
Scott Tyson, Director, Digital Center of Excellence, JANSSEN
Sue Niedrich, Associate Director, LUNDBECK
Akash Pathak, Director, Digital Strategy, ABBOTT LABORATORIES

Integrative Quality as the New IQ: Deepening the Digital Conversation Between Your Organization and Patients

Stephen Prather M.D., Fellow, THE AMERICAN CONGRESS OF OBSTETRICIANS AND GYNECOLOGY

The Patient Revolution: Hear a Direct Patient Perspective on How They are Using Technology to Control Their Own Fate

Sean Ahrens, ePatient, Co-Founder & Software Developer, CROHNOLOGY

Current Regulatory Landscape and the Application of Current FDA Actions Around Social Media

Carla Brooks, Regulatory Affairs Senior Manager, MEDIMMUNE

The EHR Channel—A Vehicle for Communication of Brand and Safety Services... In the Exam Room

Rich Altus, President, PDR NETWORK LLC

New Mobile Solutions That are Changing the Way We Engage Our Audiences

Olivier Zitoun, Founder and CEO, EVEO

Transforming Relationship Marketing from Brand-Centric to Enterprise-Wide

Daniel J. Gandor, Senior Manager, Cross-Brand Relationship Marketing, TAKEDA PHARMACEUTICALS NORTH AMERICA INC.

Performance-Based Marketing: The Evolution of How Health Brands Will Conduct Media and Marketing in the Future

Chris Neuner, Executive Vice President, Sales & Marketing, QUALITY HEALTH

Social Media and mHealth: Leveraging These Resources to More Effectively Communicate with Patients

Jenna Mons, Product Manager, Marketing, ALLERGAN

LData Versus Myths: The Current State of Email Marketing

Roger Korman, PhD, President, DMD

Physicians, Social Media, and Pharma: Challenges and Opportunies

Mike Sevilla M.D., Family Physician & Social Media Architect, FAMILYPHYSICIANROCKS.COM

Non-Personal Promotion: Optimizing Your White Space

Jeff Kmetz, Director of Marketing, ALEXION

Localization: Lost in Translation!

Richard Emmerson, Senior Marketing Manager, AMGEN

Creating an Impactful Mobile Application and Successfully Integrating into Your Sales Process

Asya Zatulovskaya, Senior Marketing Manager, AYANIR

Tailor Social Media to Meet Your Goals

Diksha Idnani, Senior Product Manager, Consumer Marketing, ALLERGAN

Killer Social Intelligence Mining: Leveraging the Plethora of Data About Patient and HCP Online Behaviors

Ryan DeShazer, Vice President, Search & Social, GSW WORLDWIDE

Extending the Role of the ePatient: Gain Insights from the Patient Experience

Kelly Young, Patient Advocate, RAWARRIOR.COM

Taking Your Analytics Framework to the Next Level in Your Multi-Channel Marketing Programs

Barbara Salami, Lead, Asoociate Director, eMarketing, SHIRE

iPad Launch to the Sales Force: Lessons Learned

Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO

Patient & Physcians - Bridging the Treatment Conversation

Dorothy Gemmell, Senior Vice President, Pharmaceutical and Medical Device Markets, WEBMD

Point-of-Decision Marketing: Maximizing Prescriber Engagement in a Mobile World

Led by EPOCRATES and Special Guest Speakers

Outsize Results on Modest Budgets: Think You Can't Afford to do World-Class Marketing on Your Limited Budget? Think Again

Bill Drummy, CEO, HEARTBEAT IDEAS & HEARTBEAT WEST

The Power of Video Within Search Results to Drive the Right Traffic to Your Brand Sites

Eric Pluckhorn, Brand Manager, WATSON PHARMACEUTICALS

eDocs & ePatients

Mike Sevilla M.D., Family Physician & Social Media Architect, FAMILYPHYSICIANROCKS.COM
Sean Ahrens, ePatient, Co-Founder & Software Developer, CROHNOLOGY
Kelly Young, Patient Advocate, RAWARRIOR.COM

Co-Chairpersons' Closing Remarks

Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO
John Vieira, Senior Director, Marketing Operations & Strategic Services, DAIICHI SANKYO

Chairperson's Welcome

Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO

Global Health Data Trends in Mobile

Will Cole, Co-Founder & Software Developer, CROHNOLOGY

How Personilization is Transforming Mobile Health

Chris Crichton, VP, Mobile & Digital Marketing, 5TH FINGER

Developing Digital Tools that Lead to Optimal Clinical Benefit for Patients

Sameer Mistry, Medical Lead - Immunology, Neuroscience & Pain, JANSSEN

Apple Apps in the Pharmaceutical Business: An Overall View of Application Development, Deployment and their Role on the Mobile Strategy

Felipe Tilca, Senior Business Systems Analyst, ABBOTT LABORATORIES

Internal Collaborations: Effectively Partner with Your IT Team to Enhance Mobile Application Implementation

N/A

Mobile Marketing Opportunity in Pharma

Chad Ballentine, Upper GI Marketing Product Manager, TAKEDA PHARMACEUTICALS