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Agenda

Mobile Day | June 1, 2015
8:00 AM
Registration and Morning Coffee for Mobile Day Participant
8:45 AM
Chairman's Welcome
9:00 AM
CASE STUDY Providing the Right Digital Content to Patients and Providers
Orly Hayut, Interactive Multichannel Marketing Manager, GENENTECH
9:45 AM
A Glimpse Through the Digital Lens at Pfizer
Alison Reichert, Digital Strategy, PFIZER, INC
10:30 AM
Morning Networking Break
11:00 AM
Panel Discussion: Globalization of the Digitally Enabled Rep and the Optimization of "True" Closed Loop Marketing
Moderator
Natasha Malhotra Bagchi, Global Multichannel Marketing – iPad CLM Capabilities, International Markets, MERCK
Panelists
Daniel Gandor, Associate Director Cross-Brand Marketing, TAKEDA PHARMACEUTICALS
Asya Zatulovskaya, Associate Director of Marketing, AVANIR PHARMACEUTICALS
12:00 PM
Networking Lunch
1:00 PM
Mobile Day Keynote: Creating a Global Channel Agnostic Digital Strategy as Part of an Ongoing Business Transformation Initiative
Saskia Steinacker, Head Global Digital/eBusiness, BAYER HEALTHCARE O&I
1:45 PM
Organizational Challenges When Integrating Field Force and Cross-Use of Other Promotional Channels
Davidek Herron, Senior Manager, Field Optimization, TEVA PHARMACEUTICALS
2:30 PM
Afternoon Networking Break
3:00 PM
How to Improve Customer Engagement With Mobile Technologies
Zoe Dunn, Principal, HALE ADVISORS
3:45 PM
Creating an App in the Post-iOS Apple Healthbook World – What has Change and is it Worth it?
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
3:45 PM
Close of Mobile Day
Main Conference Day One | June 2, 2015
7:45 AM
Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall
8:30 AM
Co-Chair’s Opening Remarks Taking an Entertaining and Insightful Overview of the Marketplace!
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS
8:45 AM
Case Study One Year On: Leveraging Social Media to Advance Science and Empower Patients
Edward Lang Jr., Director, Product Public Relations, GENENTECH
9:15 AM
Keynote Session Creating an Integrated Health System – Utilizing Data and Health IT to Meet Real Objectives
Thomas Tsang, Chief Medical Officer, MERCK HEALTHCARE SERVICES & SOLUTIONS
10:00 AM
Marketing Beyond the Cliff
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
10:30 PM
Morning Networking & Refreshment Break
11:00 AM
Case Study 50 First Dates – How to Break the Cycle and Build Substantive Relationships With IT That Drive Your Innovative Digital Business
Augusto Penjakoff, Global Head of Innovation, Digital and Learning IT, MEDIMMUNE
Edward Stelmack, US & Global Commercial IT Director - Innovation, Digital & Learning COE, ASTRAZENECA
Laura Roth, Associate Director, RSV Marketing, MEDIMMUNE
11:30 AM
Keynote Session How computing will change everything. Again.
Steve Brown, Futurist, INTEL
12:15 PM
Test Your Mobile Maturity
Steven Robinson, Partner, Sales and Marketing, PURSUIT
Eunjoo Pluenneke, Director, Client Solutions, PURSUIT
12:45 PM
Networking Strolling Lunch
1:45 PM
Keynote Session Health-eHeart: How to Leverage the Use of Innovative Technologies to Collect Big Data to Further Our Mission to Stop the Progression of Heart Disease
Marco Peluso, CEO, QARDIO
Madeleine Faulker, Community Project Manager, UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
2:15 PM
Panel Discussion: OK, So Pharma is Now Successful at Data Aggregation, So What? How to Take an Applied Approach to Leverage Data in a Meaningful Way: Using Data to Meet Objectives
Moderator
Nuvan Dassanaike, Vice President – Lead, Global Integrated Marketing, MYLAN
Panelists
David DeJonghe, Worldwide Director of Marketing, Digital Solutions and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Bill Keller, Vice President of Marketing, ACADIA PHARMACEUTICALS
Zoe Dunn, Principal, HALE ADVISORS
3:00 PM
Discover How Technology Can Advance Your Marketing Capabilities
Trish Myers, Senior Director, LILLY USA IT, ELI LILLY
3:30 PM
Afternoon Networking & Refreshment Break
4:00 PM
Case Study Where Digital Will Optimize Divisional and Stakeholder Alignment as Well as Business Objectives
Stephanie Andrzejewski, Senior Director, Corporate Affairs, ASTRAZENECA
4:45 PM
Conclusion of Day One & Networking Cocktail Reception
Main Conference Day Two | June 3, 2015
TRACK A CONSUMER AND PHYSICIAN ENGAGEMENT / INTERFACING / INTERACTION / EXPERIENCE MANAGEMENT:
TRACK B DIGITAL TRANSFORMATION: AVOIDING THE 'DIGITAL BOLT-ON' FROM EARLY PHASE
8:45 AM
Chairman's Opening Remarks
Chairman's Opening Remarks
9:00 AM
Case Study Optimized Online and Social Strategies to Find Patients
Sandra Shpilberg, Vice President, Strategic Marketing and Commercial Planning, NORA THERAPEUTICS
Mark Joing, Vice President, Clinical Operations and Project Management, NORA THERAPEUTICS
Case Study Digital Content Development
Nolan Castillo, Senior Brand Manager, Respiratory New Product Strategy, TEVA PHARMACEUTICALS
9:30 AM
Social is the New DTC
Malcolm Bohm, President and CEO, LIQUID GRIDS INC.
International Case Study Digital Strategy in Pharma: Fusion Marketing
Bart Spinnoy, Head of Marketing, MITHRA PHARMACEUTICALS
10:00 AM
Morning Networking & Refreshment Break
10:30 AM
Case Study: Managing Social Media versus Building Community - What's the Difference?
Elizabeth Presson, Digital Media & Community Experience Manager, OTICON MEDICAL
Case Study: Understanding How Digital Has Evolved with the Pharma Business Model Transition
Rindy Dhillon, Associate Director, Hematology Marketing, GILEAD SCIENCES
11:00 AM
Evolving Your Digital Marketing Plans from Communications to Engagement
Prodeep Bose, EVP, Multichannel Strategy, THE CEMETBLOC
Session Outline TBD
Senior Executive, PHYSICIANS INTERACTIVE
11:30 AM
Panel Discussion: How are We Interacting With Patients? A Tough Look Into the Value Proposition of Innovation and the Real Benefits to Patients
Panelists
Thomas Panchak, Director, Digital Marketing, INTUITIVE SURGICAL, INC
Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS
Carrie Goldstein, APR, Product Public Relations, PFIZER, INC.
Case Study: Truly Becoming Digital Marketers Starts Somewhere. For Us It Was About DAM Time
Beth Goldstein, International Digital Marketing Manager, BAXTER HEALTHCARE
12:00 PM
Networking Strolling Lunch
1:00 PM
Case Study: A Detailed Review of the Digital Marketing and Social Media Evolution at Lilly. Where Next?
Amy O'Connor, Senior Director, Digital & Social Media Communications, ELI LILLY
1:30 PM
Case Study: How a Pharma Company Used a Branded Social Presence to Deepen patient Engagement and Affinity
Ryan Billings, Director, Social Strategy, GCE Digital Strategy Group (DSG), ASTRAZENECA
2:00 PM
Afternoon Networking & Refreshment Break
3:00 PM
Social/Innovation Roundtable
Moderator
Shwen Gwee, Associate Director, Global Digital Customer Engagement BIOGEN IDEC
Panelists
Carrie Goldstein, APR, Product Public Relations, PFIZER, INC.
4:30 PM
Closing Remarks & Close of Conference

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