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2015 Agenda

Mobile Day | Monday, June 1, 2015
8:00AM
Registration and Morning Coffee for Mobile Day Participant
Ted Search, CEO, SKIPTA
8:45AM
Chairman's Welcome
9:00AM
Case Study Providing the Right Digital Content to Patients and Providers
Orly Hayut, Interactive Multichannel Marketing Manager, GENENTECH
9:45AM
A Glimpse Through the Digital Lens at Pfizer
Alison Reichert, Digital Strategy, PFIZER, INC
10:30AM
Morning Networking Break
11:00AM
Panel Discussion Globalization of the Digitally Enabled Rep and the Optimization of "True" Closed Loop Marketing
Panelists

Asya Zatulovskaya, Associate Director of Marketing, AVANIR PHARMACEUTICALS
Daniel Gandor, Head of Takeda Digital Accelerator - USA, TAKEDA PHARMACEUTICALS INTERNATIONAL, INC.

12:00PM
Networking Lunch
1:00PM
Case Study Evolving Your Entire Field Force: A Case Study in Replacing Laptops and Enforcing iPads as the Only Working Device for Sales Reps
Dorejd Kastrati, First Line Manager, Hemostasiology and Infectiology, NOVARTIS
1:45PM
Afternoon Networking Break
2:30PM
Mobile Technologies aka Is Mhealth Hope or Hype?
Zoe Dunn, Principal, HALE ADVISORS
3:15PM
Close of Mobile Day
Main Conference Day One | Tuesday, June 2, 2015
7:45AM
Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall
8:40AM
Co-Chair’s Opening Remarks Taking an Entertaining and Insightful Overview of the Marketplace!
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS
9:00AM
Case Study 50 First Dates – How to Break the Cycle and Build Substantive Relationships with IT That Drive Your Innovative Digital Business
Augusto Penjasoff, Global Head of Innovation, Digital and Learning IT, ASTRAZENECA
Edward Stelmack, US and Global Commercial IT Director - Innovation, Digital and Learning COE, ASTRAZENECA
Laura Roth, Associate Director, RSV Marketing, MEDIMMUNE
9:30AM
Get Out Your Slingshot: How Underdog Healthcare Brands Are Beating Market Goliaths
10:00AM
Morning Networking and Refreshment Break
10:45AM
Discover How Technology Can Advance Your Marketing Capabilities
Trish Myers, Senior Director, LILLY IT USA, ELI LILLY
11:15AM
Keynote Session How Computing Will Change Everything. Again.
Steve Power Brown, Futurist
12:15PM
The ABCs of Gen X, Y, Z: RU Reaching E1 Appropriately?
Greg Jackson, Executive Vice President and Chief Data Officer, EVERYDAY HEALTH
12:45PM
Networking Strolling Lunch
1:45PM
Driving the Patient Physician Dialogue – How to Leverage Technology to Advance the Conversation and Demonstrate Tangible Impact
Melissa Bojorquez, Senior Vice President, Client Strategy, PHYSICIANS INTERACTIVE
2:15PM
Keynote Session Health eHeart: Using Big Data and Technology to Fight Heart Disease
Madelaine Faulkner, Community Project Manager, UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
Marco Peluso, CEO, QARDIO
2:45PM
How Data-Driven Applications Will Power the Next Generation of Pharma Marketing
Manish Sood, CEO, RELTIO
3:15PM
Afternoon Networking and Refreshment Break
3:45PM
Panel Discussion OK, So Pharma Is Now Successful at Data Aggregation, So What? How to Take an Applied Approach to Leverage Data in a Meaningful Way: Using Data to Meet Objectives
Moderator

Nuvan Dassanaike, Vice President - Lead, Global Integrated Marketing, MYLAN

Panelists

Bill Keller, Vice President of Marketing, ACADIA PHARMACEUTICALS
David DeJonghe, Worldwide Director of Marketing, Digital Solutions and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO

4:30PM
Three Trends That Will Change Pharma Marketing Forever, and How Content Marketing Is the Key to Winning
David Kopp, Executive Vice President and General Manager, Media, HEALTHLINE
5:00PM
Stakeholder Engagement in a Digital World: How Digital is Redefining and Refining Stakeholder Development and Engagement
Stephanie Andrzejewski, Head of External Affairs, Strategy and Transformation / US Corporate Affairs, ASTRAZENECA
5:30PM
Social/Innovation Roundtable
Showcasing those organizations that have been able to break the mold with innovative tools and tactics in engaging/interfacing with their customers, developing brand loyalty and driving sustained revenue increase via social media leveraging. Pairing pharmaceutical with social/innovation platforms, we provide detailed insights into how these platforms can be leveraged specifically by pharma and how out of sector companies are leading the way. This is not a forum for those who believe that "we are pharma, and we can’t do that." Join us at this extremely interactive and case sharing environment to find out how.
Moderator

Shwen Gwee, Associate Director, Global Digital Customer Engagement, BIOGEN

Panelists

Alison Reichert, Digital Strategy, PFIZER, INC
Ted Search, CEO, SKIPTA

6:15PM
Conclusion of Day One and Networking Cocktail Reception
Hosted by Hale Advisors:
Main Conference Day Two | Wednesday, June 3, 2015
TRACK A CONSUMER AND PHYSICIAN ENGAGEMENT / INTERFACING / INTERACTION / EXPERIENCE MANAGEMENT:
TRACK B DIGITAL TRANSFORMATION: AVOIDING THE 'DIGITAL BOLT-ON' FROM EARLY PHASE
8:45AM
Chairman's Opening Remarks
David Goldsmith, Vice President, Corporate Strategy and Business Development, ALLIANCE HEALTH
Chairman's Opening Remarks
Michael Spitz, Vice President, Digital Strategy, KLICK HEALTH
9:00AM
Case Study Optimized Online and Social Strategies to Find Patients
Mark Joing, Vice President, Clinical Operations and Product Management, NORA THERAPEUTICS
Sandra Shpilberg, Vice President, Strategic Marketing and Commercial Planning, NORA THERAPEUTICS
How to Personalize Non-Personal Promotion for HCPs
Michael Spitz, Vice President, Digital Strategy, KLICK HEALTH
9:30AM
Social Is the New DTC
Malcolm Bohm, President and CEO, LIQUID GRIDS, INC
Creating Havoc – Social Media and Pharma
Don't Call it Digital - It's Just Marketing (Digital Marketing Is No Different Than Traditional Marketing in Many Ways)
Gary Page, Vice President, Industry Solutions, ZINC AHEAD
10:00AM
Evolving Your Digital Marketing Plans from Communications to Engagement
Prodeep Bose, Executive Vice President, Multichannel Strategy, THE CEMENTBLOC
Are You a Rational Marketer?
Caitlin Rogers, Senior Director of Marketing, MEDTRONIC
10:30AM
Morning Networking and Refreshment Break
11:00AM
Panel Discussion How Are We Interacting With Patients? A Tough Look Into the Value Proposition of Innovation and the Real Benefits to Patients
Moderator

David Goldsmith, Vice President, Corporate Strategy and Business Development, ALLIANCE HEALTH

Panelists

Alison Reichert, Digital Strategy, PFIZER, INC
Thomas Panchak, Director, Digital Marketing, INTUITIVE SURGICAL, INC.
Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS

12:00PM
Networking Strolling Lunch
1:00PM
Case Study How a Pharma Company Used a Branded Social Presence to Deepen Patient Engagement and Affinity
Ryan Billings, Director, Social Strategy, GCE Digital Strategy Group (DSG), ASTRAZENECA
1:30PM
Case Study Creation of a Social Media Layer Within Organizations That Not Only Includes the Marketing Teams and Their Goals but Synchronizes with Other Areas of the Corporate Brand to Ensure a Successful Company-Wide Communication Strategy
Greg Birgfeld, Senior Director, Digital and Social Media, PHARMACYCLICS
2:00PM
Afternoon Networking and Refreshment Break
2:30PM
Case Study Managing Social Media versus Building Community -- What's the Difference?
Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL
3:00PM
Closing Remarks and Close of Conference

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