Digital Pharma West
Digital Pharma West Features Digital Pharma West Features Digital Pharma West Features Digital Pharma West Features
MOBILE DAY, JULY 29TH, 2014
8:00AM

Registration and Morning Coffee for Mobile Day Participants

8:45AM

Chairman's Welcome

9:00AM

Digital Selling Platforms

George Roberts, Product Director, Payer Marketing, JANSSEN PHARMACEUTICALS

9:45AM

Beyond the Screen: the IVA Ecosystem

Keith Liu, Vice President, Klick Labs, KLICK HEALTH

10:30AM Morning Networking Break
11:00AM

Mobile Day Keynote:
Digital Health: How Consumers, their Phone and Connected Devices, will Change the way you do Business

David DeJonghe, Director - Worldwide Digital Pipeline & Commercialization, LIFESCAN (A JOHNSON & JOHNSON COMPANY)

11:45AM

Driving Mobile Engagement: Developing Solutions for the Physician Information Workflow

Ben Greenberg, Product Development Lead, MEDSCAPE

12:30PM Networking Lunch
1:30PM

Is it Really Worth it to Create a Mobile App for your Brand?

Mohanad Fors, Global Brand Manager - Digital Marketing, NOVARTIS, Switzerland

2:15PM

Test Your Mobile Health

Elissa Guerra, Vice President Life Science Client Solutions, PURSUIT

3:30PM Afternoon Networking Break
4:00PM

Leveraging Mobility to Increase Productivity and Customer Intimacy

Jonathan Young, Associate Director, eBusiness, Life Science Solutions, THERMO FISHER SCIENTIFIC

 

MAIN CONFERENCE DAY 1 JULY 30TH, 2014
7:45AM

Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall

8:30AM

Co-Chair's Opening Remarks

John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS

 

WHERE ARE WE SEEING INNOVATION IN PHARMA TODAY?
8:45AM

CASE STUDY
Innovating in a Corporate Environment: Creating the Conditions for Breakthrough Innovation

Daniel Seewald, Director, Worldwide Innovation, PFIZER

9:15AM

KEYNOTE SESSION
From Sequencing to Biosensing, How Digital Health Will Alter the Clinical Landscape

Malay Gandhi, Chief Strategy Officer, ROCK HEALTH, INC.

9:45AM

First Round Draft Picks: Social Media Landscape Post Guidance

Jay Goldman, Managing Director, KLICK HEALTH

10:15AM Morning Networking & Refreshment Break

 

11:00AM

CASE STUDY
Leveraging Social Media to Advance Science and Empower Patients

Edward Lang Jr., Director, Product Public Relations, GENENTECH

11:30AM

PANEL DISCUSSION
Patient Targeting in Pharma:

Newer drug approvals are increasingly concentrated in specialty categories for smaller targeted populations; this is driving sizeable advances in patient targeting for both conversion and adherence initiatives.

Moderator:
Louis Sanquini, Executive Vice President, Marketing & Business Development, QUALITYHEALTH

Panelists:

Greg Cohen, Senior Manager, Social Media & Influence, UCB PHARMA

 

12:00PM

The Stage is Set for Data-Driven Content Marketing

Ryan DeShazer, EVP, Managing Director, INVENTIV MEDIA 360

Bruce Rooke, Chief Creativity Officer, GSW WORLDWIDE

12:30PM Networking Strolling Lunch
1:30PM

Evolving Toward Better Health

Presented by EPOCRATES, an ATHENAHEALTH COMPANY

2:00PM

CASE STUDY
Consumerization of Healthcare - Novel Customer Interfaces

Sanskriti Thakur, Director, Marketing Innovation & Operations, BOEHRINGER INGELHEIM

2:30PM

Experience Required: Why Customers Consume Experiences, Not Products

Dr. Gautam Gulati, Chief Medical & Innovation Officer, SVP Product Management, PHYSICIANS INTERACTIVE

3:00AM Afternoon Networking & Refreshment Break
3:30PM

Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' Perspective

Ryan Billings, Lead Social Media Strategy, Associate Director, Marketing Communications/Channels, MERCK

4:00PM

PANEL DISCUSSION
Digital Marketing and Customer-Centricity in Pharma: With a Multitude of New Terminologies and Practices - How is the Customer Actually being put in the Center? Addressing the Progress of New Terms and Practices



Panelists:

Burt Kann, SVP, Marketing & Client Services, HEALTHGRADES

Daniel Gandor, Associate Director, Cross Brand Relationship Marketing, TAKEDA PHARMACEUTICALS

4:30PM

Conclusion of Day One & Networking Cocktail Reception
Glasses

 

MAIN CONFERENCE DAY 2 - MORNING TRACKS JULY 31st, 2014

TRACK A
ENGAGEMENT: ACTIONABLE INSIGHTS WITH PATIENTS AND PHYSICIANS

TRACK B
DIGITAL TRANSFORMATION: TRANSITIONING FROM JARGON TO BEST PRACTICE

8:45AM

Chairman's Opening Remarks

Jay Goldman, Managing Director, KLICK HEALTH

Chairman's Opening Remarks

9:00AM

Using Marketing Analytics Behind Digital Interactions With HCP's In The Ultra-Rare Disease World

Alvin Lin, Associate Director, US Marketing, ALEXION PHARMACEUTICALS

Making the Jump to Becoming a Truly Evolved Global Digital Organization and Business Model in Life Sciences

Jamie Manning, Manager, Global Digital Communications, BIOGEN IDEC

9:30AM

Using Data to Engage More Physicians

Jeff Gaus, President & CEO, PROLIFIQ

Adverse Events in Social Media

Siva Nadarajah, Director, Social Media Offerings, IMS HEALTH

10:00AM Morning Networking &
Refreshment Break
Morning Networking &
Refreshment Break
10:30AM

Linking Account Management with Digital Marketing for Effective Retail Pull Through

Gary Rosenblum, Senior Director, Channel Development, JOHNSON & JOHNSON

CASE STUDY
Achieving Digital Excellence - How To Accelerate the Digital Transformation of an Organization

Saskia Steinacker, Director, Global Digital Marketing, BAYER HEALTHCARE O&I

11:00AM

Leveraging Habits of the HCP within the Digital Space to Deliver Optimized Campaigns

If you are interested in leading this session, please contact Jayson Mercado at
jmercado@exlpharma.com or 212-400-6236

From Digital to Service: Looking for a New Business Model in the Pharmaceutical Sector

If you are interested in leading this session, please contact Jayson Mercado at
jmercado@exlpharma.com or 212-400-6236

11:30AM

CASE STUDY
Engaging Internal Teams to Better Serve Patients

Greg Cohen, Senior Manager, Social Media & Influence, UCB PHARMA

Moving to an Evolved Digital Organization: Effectively Delivering a Global Approach to Digital Platforms

12:00PM Networking Strolling Lunch Networking Strolling Lunch

 

MAIN CONFERENCE DAY 2 - PLENARY SESSIONS JULY 31st, 2014

 

 

SOCIAL MEDIA POTENTIAL IN THE POST FDA GUIDANCE WORLD
1:30PM

PANEL DISCUSSION
How are Companies Making Progress In Gaining Approval For Moderated Commenting In Social Media - Especially in Light of the Recent FDA Guidance?

Panelists:

Kimberley Danzi Overs, Assistant General Counsel, PFIZER

Jennifer De Camara, Assistant General Counsel, JOHNSON & JOHNSON

Philomena McArthur, Senior Director, Regulatory & Healthcare Compliance, JOHNSON & JOHNSON

Tina Sampath, Director, eMarketing and Patient Strategy, Ischemic Heart Disease, GILEAD SCIENCES

Zafar Toor, Director, Commercial Regulatory Affairs, EISAI

Bill Waller, Senior Corporate Counsel, Regulatory Affairs, VARIAN MEDICAL SYSTEMS INC.

2:00PM

Afternoon Networking & Refreshment Break

2:30PM

CASE STUDY
Leveraging Social in as Part of The Integrated Marketing Mix In Pharma

Nuvan Dassanaike, Vice President - Lead, Global Integrated Marketing, MYLAN

3:00PM

CASE STUDY
You Can't Say That! Getting Digital Messages Approved By Your Copy Clearance Committee

Bill Waller, Senior Corporate Counsel, Regulatory Affairs, VARIAN MEDICAL SYSTEMS INC.

3:30PM

Closing Remarks & Close of Conference

More Information

Get all of the latest information for this event!


Don't Miss This Opportunity!

Reserve your seat for the digital marketing event of the year!

Register Now


Our Sponsors: