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Agenda

Mobile Day | June 1, 2015
8:00 AM
Registration and Morning Coffee for Mobile Day Participant
8:45 AM
Chairman's Welcome
9:00 AM
CASE STUDY Providing the Right Digital Content to Patients and Providers
Orly Hayut, Interactive Multichannel Marketing Manager, GENENTECH
9:45 AM
A Glimpse Through the Digital Lens at Pfizer
Alison Reichert, Digital Strategy, PFIZER, INC
10:30 AM
Morning Networking Break
11:00 AM
Panel Discussion: Globalization of the Digitally Enabled Rep and the Optimization of "True" Closed Loop Marketing
Panelists
Daniel Gandor, Head of Takeda Digital Accelerator – USA, TAKEDA PHARMACEUTICALS INTERNATIONAL, INC.
Asya Zatulovskaya, Associate Director of Marketing, AVANIR PHARMACEUTICALS
12:00 PM
Networking Lunch
1:00 PM
Case Study Evolving Your Entire Field Force: A Case Study in Replacing Laptops and Enforcing iPads as the Only Working Device for Sales Reps
Dorejd Kastrati, First Line Manager, Hemostaseology & InfectiologyNOVARTIS, GERMANY
1:45 PM
Organizational Challenges When Integrating Field Force and Cross-Use of Other Promotional Channels
Davidek Herron, Senior Manager, Field Optimization, TEVA PHARMACEUTICALS
2:30 PM
Afternoon Networking Break
3:00 PM
Mobile Technologies aka Is Mhealth Hope or Hype?
Zoe Dunn, Principal, HALE ADVISORS
3:45 PM
Creating an App in the Post-iOS Apple Healthbook World – What Has Changed and Is It Worth It?
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
4:30 PM
Close of Mobile Day
Main Conference Day One | June 2, 2015
7:45 AM
Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall
8:30 AM
Co-Chair’s Opening Remarks Taking an Entertaining and Insightful Overview of the Marketplace!
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS
8:45 AM
Case Study One Year On: Leveraging Social Media to Advance Science and Empower Patients
Edward Lang Jr., Director, Product Public Relations, GENENTECH
9:15 AM
Case Study 50 First Dates – How to Break the Cycle and Build Substantive Relationships with IT That Drive Your Innovative Digital Business
Augusto Penjakoff, Global Head of Innovation, Digital and Learning IT, MEDIMMUNE
Edward Stelmack, US and Global Commercial IT Director - Innovation, Digital and Learning COE, ASTRAZENECA
Laura Roth, Associate Director, RSV Marketing, MEDIMMUNE
10:00 AM
Get Out Your Slingshot: How Underdog Healthcare Brands Are Beating Market Goliaths
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
10:30 AM
Morning Networking and Refreshment Break
11:00 AM
Discover How Technology Can Advance Your Marketing Capabilities
Trish Myers, Senior Director, LILLY USA IT, ELI LILLY
11:30 AM
Keynote Session How Computing Will Change Everything. Again.
Steve Brown, Futurist, INTEL
12:15 PM
Panel Discussion: The ABCs of Gen X, Y, Z: RU Reaching E1 Appropriately?
Moderator
Greg Jackson, Executive Vice President and Chief Data Officer, EVERYDAY HEALTH
12:45 PM
Networking Strolling Lunch
1:45 PM
Driving the Patient Physician Dialogue – How to Leverage Technology to Advance the Conversation and Demonstrate Tangible Impact
Melissa Bojorquez, SVP, Client Strategist, PHYSICIANS INTERACTIVE
2:15 PM
Keynote Session Health-eHeart: Using Big Data and Technology to Fight Heart Disease
Marco Peluso, CEO, QARDIO
Madeleine Faulker, Community Project Manager, UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
2:45 PM
How Data-Driven Applications Will Power the Next Generation of Pharma Marketing
Manish Sood, CEO, RELTIO
3:15 PM
Afternoon Networking and Refreshment Break
3:45 PM
Panel Discussion: OK, So Pharma is Now Successful at Data Aggregation, So What? How to Take an Applied Approach to Leverage Data in a Meaningful Way: Using Data to Meet Objectives
Moderator
Nuvan Dassanaike, Vice President – Lead, Global Integrated Marketing, MYLAN
Panelists
David DeJonghe, Worldwide Director of Marketing, Digital Solutions and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Bill Keller, Vice President of Marketing, ACADIA PHARMACEUTICALS
Zoe Dunn, Principal, HALE ADVISORS
4:30 PM
Panel Discussion: Masters of Content Marketing: Meet Your Colleagues Doing Content Marketing Right
Moderator
David Kopp, Executive Vice President and General Manager, Media, HEALTHLINE
5:00 PM
Stakeholder Engagement in a Digital World: How Digital is Redefining and Refining Stakeholder Development and Engagement
Stephanie Andrzejewski, Head of External Affairs, Strategy and Transformation / US Corporate Affairs, ASTRAZENECA
5:30 PM
SOCIAL/INNOVATION ROUNDTABLE: Showcasing those organizations that have been able to break the mold with innovative tools and tactics in engaging/interfacing with their customers, developing brand loyalty and driving sustained revenue increase via social media leveraging. Pairing pharmaceutical with social/innovation platforms we provide detailed insights into how these platforms can be leveraged specifically by pharma and how out of sector companies are leading the way. This is not a forum for those who believe that ‘we are pharma, and we can’t do that’. Join us at this extremely interactive and case sharing environment to find out how.
Moderator
Shwen Gwee, Associate Director, Global Digital Customer Engagement, BIOGEN IDEC
Panelists
Ted Search, CEO, SKIPTA
Alison Reichert, Digital Strategy, PFIZER, INC.
6:15 PM
Conclusion of Day One and Networking Cocktail Reception.
Hosted by Hale Advisors:
Main Conference Day Two | June 3, 2015
TRACK A CONSUMER AND PHYSICIAN ENGAGEMENT / INTERFACING / INTERACTION / EXPERIENCE MANAGEMENT:
TRACK B DIGITAL TRANSFORMATION: AVOIDING THE 'DIGITAL BOLT-ON' FROM EARLY PHASE
8:45 AM
Chairman's Opening Remarks
Chairman's Opening Remarks
9:00 AM
Case Study Optimized Online and Social Strategies to Find Patients
Sandra Shpilberg, Vice President, Strategic Marketing and Commercial Planning, NORA THERAPEUTICS
Mark Joing, Vice President, Clinical Operations and Project Management, NORA THERAPEUTICS
Case Study Digital Content Development
Nolan Castillo, Senior Brand Manager, Respiratory New Product Strategy, TEVA PHARMACEUTICALS
9:30 AM
Social is the New DTC
Malcolm Bohm, President and CEO, LIQUID GRIDS INC.
International Case Study Digital Strategy in Pharma: Fusion Marketing
Bart Spinnoy, Head of Marketing, MITHRA PHARMACEUTICALS
10:00 AM
Morning Networking and Refreshment Break
10:30 AM
Case Study: Managing Social Media Versus Building Community - What's the Difference?
Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL
Creating Havoc – Social Media and Pharma
Don't Call it Digital - It's Just Marketing (Digital Marketing Is No Different Than Traditional Marketing in Many Ways)
Gary Page, VP of Industry Solutions, ZINC AHEAD
11:00 AM
Evolving Your Digital Marketing Plans from Communications to Engagement
Prodeep Bose, EVP, Multichannel Strategy, THE CEMETBLOC
Are You a Rational Marketer?
- How to build a digital ROI model with a direct line of site to Revenue.
- Everyone talks about ROI, but how many marketers are measuring it?
- Eliminate your ad spend and evaluate whether your campaigns are creating value
Caitlin Rogers, Senior Director of Marketing, MEDTRONIC
11:30 AM
Panel Discussion: How are We Interacting With Patients? A Tough Look Into the Value Proposition of Innovation and the Real Benefits to Patients
Panelists
Thomas Panchak, Director, Digital Marketing, INTUITIVE SURGICAL, INC
Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS
Alison Reichert, Digital Strategy, PFIZER, INC.
Case Study: Truly Becoming Digital Marketers Starts Somewhere. For Us It Was About DAM Time
12:00 PM
Networking Strolling Lunch
1:00 PM
Case Study: How a Pharma Company Used a Branded Social Presence to Deepen patient Engagement and Affinity
Ryan Billings, Director, Social Strategy, GCE Digital Strategy Group (DSG), ASTRAZENECA
1:30 PM
Afternoon Networking and Refreshment Break
2:00 PM
Case Study: Creation of a Social Media Layer Within Organizations That Not Only Includes the Marketing Teams and Their Goals but Synchronizes With Other Areas of the Corporate Brand to Ensure a Successful Company-Wide Communication Strategy
Greg Birgfeld, Senior Director, Digital and Social, PHARMACYCLICS
2:30 PM
Closing Remarks and Close of Conference

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