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Agenda Information | Digital Pharma West

MOBILE DAY | 1ST JUNE 2015
8:00AM

Registration and Morning Coffee for Mobile Day Participants

8:45AM

Chairman's Welcome

9:00AM

Introducing iPads and Replacing Laptops in the Field Force: Do's and Don't's - Asking Yourself the Difficult Questions

John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO

9:45AM

A Glimpse Through the Digital Lens at Pfizer

10:30AM Morning Networking Break
11:00AM

PANEL DISCUSSION
Globalization of the Digitally Enabled Rep and the Optimization of “True” Closed Loop Marketing

Moderator:
Natasha Malhotra Bagchi, Global Multichannel Marketing – iPad CLM Capabilities, International Markets, MERCK

Panelists:

Daniel Gandor, Associate Director Cross-Brand Marketing, TAKEDA PHARMACEUTICALS

Asya Zatulovskaya, Associate Director of Marketing, AVANIR PHARMACEUTICALS

12:00PM Networking Lunch
1:00PM

MOBILE DAY KEYNOTE
Creating a Global Channel Agnostic Digital Strategy as Part of an Ongoing Business Transformation Initiative

Saskia Steinacker, Head Global Digital/eBusiness, BAYER HEALTHCARE O&I

1:45PM

Organizational Challenges When Integrating Field Force and Cross-Use of Other Promotional Channels

Davidek Herron, Senior Manager, Field Optimization, TEVA PHARMACEUTICALS

2:30PM Afternoon Networking Break
3:00PM

How to Improve Customer Engagement With Mobile Technologies

Zoe Dunn, Principal, HALE ADVISORS

3:45PM

Creating an App in the Post-iOS Apple Healthbook World – What has Change and is it Worth it?

If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.

3:45PM

Close of Mobile Day

 

MAIN CONFERENCE DAY ONE | 2ND JUNE 2015
7:45AM

Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall

8:30AM

Co-Chair’s Opening Remarks
Taking an Entertaining and Insightful Overview of the Marketplace!

John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS

8:45AM

CASE STUDY
One Year On: Leveraging Social Media to Advance Science and Empower Patients

Edward Lang Jr., Director, Product Public Relations, GENENTECH

9:15AM

KEYNOTE SESSION
Creating an Integrated Health System – Utilizing Data and Health IT to Meet Real Objectives

Thomas Tsang, Chief Medical Officer, MERCK HEALTHCARE SERVICES & SOLUTIONS

10:00AM

Marketing Beyond the Cliff

Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST

10:30AM Morning Networking & Refreshment Break

 

11:00AM

CASE STUDY
50 First Dates – How to Breakthe Cycle and Build Substantive Relationships With IT That Drive Your Innovative Digital Business

Augusto Penjakoff, Global Head of Innovation, Digital and Learning IT, MEDIMMUNE

Edward Stelmack, US & Global Commercial IT Director - Innovation, Digital & Learning COE, ASTRAZENECA

Laura Roth, Associate Director, RSV Marketing, MEDIMMUNE

11:30AM

KEYNOTE SESSION
How computing will change everything. Again.

Steve Brown, Futurist, INTEL

 

12:15PM

Test Your Mobile Maturity

Steven Robinson, Partner, Sales and Marketing, PURSUIT

Eunjoo Pluenneke, Director, Client Solutions, PURSUIT

12:45PM Networking Strolling Lunch
1:45PM

KEYNOTE SESSION
Health-eHeart: How to Leverage the Use of Innovative Technologies to Collect Big Data to Further Our Mission to Stop the Progression of Heart Disease

Marco Peluso, CEO, QARDIO

Madeleine Faulker, Community Project Manager, UNIVERSITY OF CALIFORNIA, SAN FRANCISCO

2:15PM

PANEL DISCUSSION
OK, So Pharma is Now Successful at Data Aggregation, So What? How to Take an Applied Approach to Leverage Data in a Meaningful Way: Using Data to Meet Objectives

Moderator:

Nuvan Dassanaike, Vice President – Lead, Global Integrated Marketing, MYLAN

Panelists:

David DeJonghe, Worldwide Director of Marketing, Digital Solutions and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY

John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO

Bill Keller, Vice President of Marketing, ACADIA PHARMACEUTICALS

Zoe Dunn, Principal, HALE ADVISORS

3:00PM

CASE STUDY
Digital Health Today and Beyond: Identifying Novel Healthcare Technologies and Services in-Line With Determining and Validating Their Contribution to the Evolving Pharma Business Model

Larry Brooks, Director, Business Innovation: Digital Health, BOEHRINGER INGELHEIM

3:30PM Afternoon Networking & Refreshment Break
4:00PM

CASE STUDY
Where Digital Will Optimize Divisional and Stakeholder Alignment as Well as Business Objectives

Stephanie Andrzejewski, Senior Director, Corporate Affairs, ASTRAZENECA

4:45PM

Conclusion of Day One & Networking Cocktail Reception
Glasses

 

MAIN CONFERENCE DAY TWO | JUNE 3RD 2015

TRACK A
CONSUMER AND PHYSICIAN ENGAGEMENT / INTERFACING / INTERACTION / EXPERIENCE MANAGEMENT:

TRACK B
DIGITAL TRANSFORMATION: AVOIDING THE 'DIGITAL BOLT-ON' FROM EARLY PHASE

8:45AM

Chairman's Opening Remarks

Chairman's Opening Remarks

9:00AM

CASE STUDY
Optimized Online and Social Strategies to Find Patients

Sandra Shpilberg, Vice President, Strategic Marketing and Commercial Planning, NORA THERAPEUTICS


Mark Joing, Vice President, Clinical Operations and Project Management, NORA THERAPEUTICS

CASE STUDY
Digital Content Development

Nolan Castillo, Senior Brand Manager, Respiratory New Product Strategy, TEVA PHARMACEUTICALS

9:30AM

Social is the New DTC

Malcolm Bohm, President and CEO, LIQUID GRIDS INC.

INTERNATIONAL CASE STUDY
Digital Strategy in Pharma: Fusion Marketing

Bart Spinnoy, Head of Marketing, MITHRA PHARMACEUTICALS

10:00AM Morning Networking &
Refreshment Break
Morning Networking &
Refreshment Break
10:30AM

CASE STUDY
Managing Social Media versus Building Community - What's the Difference?

Elizabeth Presson, Digital Media & Community Experience Manager, OTICON MEDICAL

CASE STUDY
Understanding How Digital Has Evolved with the Pharma Business Model Transition

Rindy Dhillon, Associate Director, Hematology Marketing, GILEAD SCIENCES

11:00AM

Evolving Your Digital Marketing Plans from Communications to Engagement

Prodeep Bose, EVP, Multichannel Strategy, THE CEMETBLOC

Session Outline TBD

Senior Executive, PHYSICIANS INTERACTIVE

11:30AM

PANEL DISCUSSION:
How are We Interacting With Patients? A Tough Look Into the Value Proposition of Innovation and the Real Benefits to Patients

Panelists:

Thomas Panchak, Director, Digital Marketing, INTUITIVE SURGICAL, INC

Carrie Goldstein, APR, Product Public Relations, PFIZER, INC.

CASE STUDY
Truly Becoming Digital Marketers Starts Somewhere. For Us It Was About DAM Time

Beth Goldstein, International Digital Marketing Manager, BAXTER HEALTHCARE

 

12:00PM

Networking Strolling Lunch

1:00PM

CASE STUDY
A Detailed Review of the Digital Marketing and Social Media Evolution at Lilly. Where Next?

Amy O'Connor, Senior Director, Digital & Social Media Communications, ELI LILLY

1:30PM

CASE STUDY
How a Pharma Company Used a Branded Social Presence to Deepen patient Engagement and Affinity

Ryan Billings, Director, Social Strategy, GCE Digital Strategy Group (DSG), ASTRAZENECA

2:00PM

Afternoon Networking & Refreshment Break

3:00PM

SOCIAL/INNOVATION ROUNDTABLE

Moderator:

Shwen Gwee, VP/Group Director of Social Strategy, DIGITAS

Panelists:

Carrie Goldstein, APR, Product Public Relations, PFIZER, INC.

4:30PM

Closing Remarks & Close of Conference


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