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Agenda Information | Digital Pharma West

MOBILE DAY, JULY 29TH, 2014
8:00AM

Registration and Morning Coffee for Mobile Day Participants

8:45AM

Chairman's Welcome

Melissa Bojorquez, Senior Vice President, Client Strategist, PHYSICIANS INTERACTIVE

Marc Monseau, Founder & Principal, MINT COLLECTIVE

9:00AM

Using Marketing Analytics Behind Digital Interactions With HCP’s In The Ultra-Rare Disease World

Alvin Lin, Associate Director, US Marketing, ALEXION PHARMACEUTICALS

9:45AM

Spice Up Your Relationships with Detail Aids

Keith Liu, Vice President, Klick Labs, KLICK HEALTH

10:30AM Morning Networking Break
11:00AM

Mobile Day Keynote:
Digital Health: How Consumers, their Phone and Connected Devices, will Change the way you do Business

David DeJonghe, Director - Worldwide Digital Pipeline & Commercialization, LIFESCAN (A JOHNSON & JOHNSON COMPANY)

11:45AM

Mind the App! Keep Clear of Dangerous Buzzwords to Create a Meaningful Mobile Experience

Ben Greenberg, Product Development Lead, MEDSCAPE

12:30PM Networking Lunch
1:30PM

Is it Really Worth it to Create a Mobile App for your Brand?

Mohanad Fors, Global Brand Manager - Digital Marketing, NOVARTIS, Switzerland

2:15PM

Test Your Mobile Health

Steven Robinson, Partner, Sales & Marketing, PURSUIT

Eunjoo Pluenneke, Director, Client Solutions, PURSUIT

Breffni Fox, Director, Marketing Strategy, PURSUIT

3:30PM Afternoon Networking Break
4:00PM

CASE STUDY
Pursuit of the 5th Touch: Effective Lead Generation Strategy for Marketing & Sales

Timothy Buckley, Vice President, Marketing & North American Sales, IRIDEX

 

MAIN CONFERENCE DAY 1 JULY 30TH, 2014
7:45AM

Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall

8:30AM

Co-Chair's Opening Remarks

John Vieira, Senior Director, Global Brand Strategy, Edoxaban, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS

 

WHERE ARE WE SEEING INNOVATION IN PHARMA TODAY?
8:45AM

CASE STUDY
Innovating in a Corporate Environment: Creating the Conditions for Breakthrough Innovation

Daniel Seewald, Director, Worldwide Innovation, PFIZER

9:15AM

KEYNOTE SESSION
From Sequencing to Biosensing, How Digital Health Will Alter the Clinical Landscape

Malay Gandhi, Managing Director, ROCK HEALTH INC.

9:45AM

First Round Draft Picks: Social Media Landscape Post Guidance

Jay Goldman, Managing Director, KLICK HEALTH

10:15AM Morning Networking & Refreshment Break

 

11:00AM

CASE STUDY
Leveraging Social Media to Advance Science and Empower Patients

Edward Lang Jr., Director, Product Public Relations, GENENTECH

11:30AM

PANEL DISCUSSION
Patient Targeting in Pharma:

Newer drug approvals are increasingly concentrated in specialty categories for smaller targeted populations; this is driving sizeable advances in patient targeting for both conversion and adherence initiatives.


Moderator:
Louis Sanquini, Executive Vice President, Marketing & Business Development, QUALITYHEALTH

Panelists:

Greg Cohen, Senior Manager, Social Media & Influence, UCB PHARMA

Thomas Panchak, Director, Digital Marketing & Patient Communications, INTUITIVE SURGICAL

Tanya Shepley, SVP, Marketing, DIGITAS HEALTH

 

12:00PM

The Stage is Set for Data-Driven Content Marketing

Ryan DeShazer, EVP, Managing Director, INVENTIV MEDIA 360

Bruce Rooke, Chief Creativity Officer, GSW WORLDWIDE

12:30PM Networking Strolling Lunch
1:30PM

CASE STUDY
Consumerization of Healthcare - Novel Customer Interfaces

Sanskriti Thakur, Director, Marketing Innovation & Operations, BOEHRINGER INGELHEIM

2:00PM

Experience Required: Why Customers Consume Experiences, Not Products

Dr. Gautam Gulati, Chief Medical & Innovation Officer, SVP Product Management, PHYSICIANS INTERACTIVE

2:30PM Afternoon Networking & Refreshment Break
3:00PM

Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' Perspective

Ryan Billings, Director, Social Strategy, ASTRAZENECA

3:30PM

Managing Global Teams: Navigating through Cultural, Lingual and Geographic Challenges

Sukh Chugh, Director, R&D Informatics Services, ALLERGAN

4:00PM

PANEL DISCUSSION
Digital Marketing and Customer-Centricity in Pharma: With a Multitude of New Terminologies and Practices - How is the Customer Actually being put in the Center? Addressing the Progress of New Terms and Practices


Panelists:
Burt Kann, SVP, Marketing & Client Services, HEALTHGRADES

Meghan Lopresto, Director, Digital Promotion and Multichannel Strategy BOEHRINGER INGELHEIM


Daniel Gandor, Associate Director, Cross Brand Relationship Marketing, TAKEDA PHARMACEUTICALS

4:45PM

Conclusion of Day One & Networking Cocktail Reception

Hosted by:
Glasses

 

MAIN CONFERENCE DAY 2 - MORNING TRACKS JULY 31st, 2014

TRACK A
ENGAGEMENT: ACTIONABLE INSIGHTS WITH PATIENTS AND PHYSICIANS

TRACK B
DIGITAL TRANSFORMATION: TRANSITIONING FROM JARGON TO BEST PRACTICE

8:45AM

Chairman's Opening Remarks

Jay Goldman, Managing Director, KLICK HEALTH

Chairman's Opening Remarks

Michael Walsh, Regional Manager, ACQUIA

9:00AM

Engaging Customers Before they are Customers: A Model for Pharma

Prodeep Bose, EVP, Customer Engagement Strategy, THE CEMENTBLOC

Ensuring Your MLR, Regulatory and Legal are Truly Involved, Engaged and Motivated to Deliver Impactful Marketing Initiatives

Asya Zatulovskaya, Associate Director, Marketing, AVANIR PHARMACEUTICALS

9:30AM

'Mobile Moments' to Tell Your Story

Jeff Gaus, President & CEO, PROLIFIQ

Detecting and Managing Adverse Events in Social Media and Unstructured Data

Siva Nadarajah, General Manager, Social Media Offerings, IMS HEALTH

10:00AM Morning Networking &
Refreshment Break
Morning Networking &
Refreshment Break
10:30AM

CASE STUDY
Linking Account Management with Digital Marketing for Effective Retail Pull Through

Gary Rosenblum, Senior Director, Channel Development, JOHNSON & JOHNSON

CASE STUDY
Achieving Digital Excellence - How To Accelerate the Digital Transformation of an Organization

Saskia Steinacker, Director, Global Digital Marketing, BAYER HEALTHCARE O&I

11:00AM

Leveraging Habits of the HCP within the Digital Space to Deliver Optimized Campaigns

Roger Korman, PhD, President, DMD

Pharma Search and Social in 2015: a Rebirth of Performance Marketing

Marc Benjamin, Managing Partner, CONVERGENCE POINT MEDIA

11:30AM

CASE STUDY
Engaging Internal Teams to Better Serve Patients

Greg Cohen, Senior Manager, Social Media & Influence, UCB PHARMA

Closing Unconference Session

12:00PM Networking Strolling Lunch Networking Strolling Lunch

 

MAIN CONFERENCE DAY 2 - PLENARY SESSIONS JULY 31st, 2014

 

 

SOCIAL MEDIA POTENTIAL IN THE POST FDA GUIDANCE WORLD
1:00PM

In-Depth Study of Consumer Usage in Gathering Health Information to Enhance Marketing Campaigns

Lindsey Thompson, Group Vice President, MAKOVSKY

1:30PM

PANEL DISCUSSION
How are Companies Making Progress in Building Social Media Programs that Impact Their Marketing Initiatives - Especially in Light of the Recent FDA Guidance?

Moderator:

Josh Konetzni, Vice President Health Brand Sales, ALLIANCE HEALTH

Panelists:

Jennifer De Camara, Assistant General Counsel, JOHNSON & JOHNSON

Philomena McArthur, Senior Director, Regulatory & Healthcare Compliance, JOHNSON & JOHNSON

Tina Sampath, Director, eMarketing and Patient Strategy, Ischemic Heart Disease, GILEAD SCIENCES

Zafar Toor, Director, Commercial Regulatory Affairs, EISAI

Bill Waller, Senior Corporate Counsel, Regulatory Affairs, VARIAN MEDICAL SYSTEMS INC.

2:00PM

Afternoon Networking & Refreshment Break

2:30PM

CASE STUDY
Leveraging Social in as Part of The Integrated Marketing Mix In Pharma

Nuvan Dassanaike, Vice President - Lead, Global Integrated Marketing, MYLAN

3:00PM

CASE STUDY
You Can't Say That! Getting Digital Messages Approved By Your Copy Clearance Committee

Bill Waller, Senior Corporate Counsel, Regulatory Affairs, VARIAN MEDICAL SYSTEMS INC.

3:30PM

Closing Remarks & Close of Conference

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