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Agenda

DIGITAL TECHNOLOGIES | Monday, June 13, 2016
8:00AM
Registration and Morning Coffee for Digital Technologies/Social Innovation Day Participants
8:45AM
Chairman’s Welcome
9:00AM
Case Study The Health eHeart Alliance Patient-Powered Research Network: Building Collaborative Research Projects with Patients
Madelaine Faulkner, MPH, Department of Epidemiology and Biostatistics, UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
9:30AM
WORKSHOP How to Build and Measure the Success of Your Content Marketing Strategy
Mike Bower, Director, Health and Pharmaceuticals, NEWSCRED
10:30AM
Morning Networking Break
11:00AM
Case Study AstraZeneca: Sharing the Passion to Elevate the Role of Global Digital Governance to Value Creation
Jessica Pfennig, Director, Global Digital Governance, ASTRAZENECA
11:30AM
INTERNATIONAL CASE STUDY From Formula1 to Looking After Number1: How Technology Will Change the Consumer Market
Chris Crockford, Chief Executive Officer, CARDIOCITY, UK
12:00PM
Networking Lunch
1:00PM
The Role of Digital in Medical Aesthetics
Michael Jafar, Senior Director, Strategic Marketing and Communications, ALLERGAN
1:30PM
Case Study Social Media as a Disruptive Force in Engagement: Where Do We Go from Here?
Tracy Yedlin, Digital and Multichannel Marketing Manager, TAKEDA PHARMACEUTICALS
2:00PM
Demystifying Oz — A Glimpse Behind the Curtain into What Doctors Really Value
Asya Zatulovskaya, Vice President, Business Development, APTUS HEALTH
Melissa Bojorquez, Senior Vice President, Client Strategy, APTUS HEALTH
2:30PM
Afternoon Networking Break
SOCIAL/INNOVATION DAY | Monday, June 13, 2016
3:00PM
Introduction from the Chair
Shwen Gwee, Director, Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN
The Fireside Chat Afternoon Sessions

Twenty minutes in which various social media platforms will outline and present on the innovative strides made by social media and pharma/med devices in unison – and where actionable initiatives can be leveraged in the healthcare space.

This will be followed by an additional 20 minutes where both parties take part in a "Fireside Chat," during which they will discuss the challenges of leveraging these platforms as tools for engaging customers in healthcare, the feedback they receive, benefits and ultimate practical successes.

3:20: Ryan Olohan, National Industry Director, Healthcare, GOOGLE
4:00: Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER
4:40PM
The Most Important 30 Minutes of Your Life
In the Innovation Day keynote presentation, Chief Alchemist of Southern California's first all-health digital incubators will discuss what he believes is the single-most fundamental driver of all human decisions that will utterly change the way you think about health, wealth and death.
Fabio Gratton, Founder, ALCHEMY FACTORY, INVIBE LABS, CURECLICK, SONIC HEALTH
5:10PM
Close of Digital Technologies and Social/Innovation Day
MAIN CONFERENCE DAY 1 | Tuesday, June 14, 2016
7:45AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Co-Chairs' Opening Remarks
Zoe and John’s 2016 Industry Welcome and Foreword!
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS
8:45AM
Case Study Aligning Digital Tool Development with Business Strategy
Wendy Gabel, Vice President, Value Based Medicine, BIOGEN
9:15AM
Keynote Session Accountable Care and Population Health: You Ain’t Seen Disruption Yet!
Steven Merahn, M.D., Chief Medical Officer, U.S. MEDICAL MANAGEMENT
9:45AM
Case Study Multichannel Management — A Year in Review @ Eli Lilly and Company
Trish Myers, Senior Director, Lilly USA IT, ELI LILLY
10:15AM
Keynote Session The Broken Promise of Digital: Putting the Customer at the Center of Everything We Do
Scott Monty, CEO and Founder, SCOTT MONTY STRATEGIES, LLC
10:45AM
Morning Networking and Refreshment Break
11:15AM
Case Study Digital Marketing: Four Pillars to Take Your Organization to the Next Level
Saskia Steinacker, Head of Global Digital/eBusiness, BAYER HEALTHCARE
11:45AM
Pharma Marketing in 3D: An Inside Look at the McKinsey/Google/Wharton eBook
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
12:15PM
Digital Pharma Talk Show
An interactive talk show style conversation with life science organizations aimed at informally airing out industry concerns and challenges with the view to setting a road map to future success through group discussion.

Talk Show Host:
PETE DANNENFELSER, Director, Pharmaceutical Digital Marketing, North America, JANSSEN PHARMACEUTICALS

Talk Show Guests:
PAUL MURASKO, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS
MICHAEL CASTAGNA, Vice President, Global Commercial Lead, Biosimilars Business, AMGEN
NUVAN DASSANAIKE, Vice President – Lead, Global Integrated Marketing, MYLAN
DAVID DEJONGHE, Worldwide Director of Marketing – Digital Engagement and New Product Development, LIFESCAN (A JOHNSON AND JOHNSON COMPANY)
1:00PM
Stop Hearing No! Social Media CAN Be in Your Marketing Toolbox with Compliance Best Practices
Peter Friedman, Founder and CEO, LIVEWORLD
1:30PM
Networking Strolling Lunch
TRACK A | Developing Your Business Strategy to Improve the Customer Experience and the Patient Journey
TRACK B | Digital Marketing in 2016 and Beyond!
2:30PM
What Patients Want: Chairman’s Opening Remarks
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
Chairman’s Opening Remarks
2:45PM
How to Engage Patients via Social Media in Compliance with International Guidances and Regulations
Dan Zavodnick, Regulatory Counsel, ALLERGAN
Case Study Challenging the Digital Landscape
Özgün Demir, Associate Director, eMarketing, BAYER PHARMACEUTICALS
3:15PM
SMALL-MEDIUM SIZED PHARMA CASE STUDY So You Want To Play in Digital and Social in an SME? Step One: Building and Managing Your Relationship with Regulatory and Legal
Greg Birgfeld, Senior Director, Corporate and Brand Communications, BERKELEY LIGHTS, INC
Leveraging Technology for Optimal Stakeholder Engagement
Peter Gannon, SVP Business Partnerships, WITHIN3
3:45PM
Afternoon Networking and Refreshment Break
4:15PM
Case Study The Evolved Customer Journey: Delivering Innovative and Integrated Patient-Focused Digital Solutions
Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER, INC
Case Study Effectively Managing Agencies and Reducing Tactical Costs in an Era of Evolved Business Models
Gary Lewandowski, Senior Director, Marketing, DEPOMED, INC
4:45PM
Case Study Engaging Online Patient Advocates
Case Study Building a Digital Platform in Pharma from Scratch — Real-World Experience from a Brand Manager Who Did It
Nick Martin, Product Manager and Digital Lead, SANTYL™, SMITH & NEPHEW
5:15PM
Conclusion of Day One and Networking Cocktail Reception
Hosted by:
MAIN CONFERENCE DAY 2 | Wednesday, June 15, 2016
8:15AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:55AM
Co-Chairs' Morning Welcome and Recap of Day One
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
Zoe Dunn, Principal, HALE ADVISORS
9:00AM
Case Study Meeting of the Minds – Brand Managers (Right Brain) Meet IT (Left Brain)
Rebecca Gonzalez, Director, IT Digital Marketing Services, ALLERGAN
9:30AM
Packaging as a Media Channel: Better than the Internet to Reach out to Patients
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
10:00AM
Case Study Combating Digital Slacktivism: Developing Campaigns to Inspire Real Social Action
Greg Cohen, Associate Director, Global Strategic Marketing (Multichannel), UCB PHARMACEUTICALS
10:30AM
The Sociology of Innovation
Prodeep Bose, Executive Vice President of Innovation and Product Development, THEBLOC
11:00AM
Morning Networking and Refreshment Break
11:30AM
Case Study Employees and Social Media: Where Does Personal End and Business Begin?
Amanda Phraner, Director, Digital External Communications, BAXALTA
Gregory Ringenburg, Senior Manager, Regulatory Affairs Advertising and Promotion, BAXALTA
12:00PM
Cracking the Code for Social Media in Health
Talea Khalil, Consumer Marketing Director BOTOX for Chronic Migraine, ALLERGAN
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
12:30PM
Changing the Experience in the Care Setting — A Case Study in Oncology Support
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
1:00PM
Case Study Reviewing the Global Social Media and Digital Ecosystem Evolution at Eli Lilly: A Story in Case Studies
Amy O'Connor, Senior Director, Digital and Social Media Communications, ELI LILLY
1:30PM
Networking Luncheon
2:30PM
Case Study Digital Business Transformation: How to Start the Journey and What Is Important to Get Traction
Klaas-Pieter Jimmink, Former Global Marketing Director, New Channels, MÖLNYCKE
3:00PM
Closing Remarks and Close of Conference

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