Digital Pharma West
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A Sample of Leading International Expert Speakers


 






Here’s how you will stay ahead of the curve...

Social Media, Innovating and Risk avoidance – Taking a 'Can Do' Approach:

  • Make progress in gaining approval for moderated commenting in social media
  • Decipher new FDA guidance, and how MLR/compliance/legal/marketing can work better with regulators and each other
  • Gain practical insights and lessons about fair balance and risk information and
  • Review out of industry best practice case studies that can be leveraged as part of a 'can do in pharma' approach

Overcome Business Concerns about Monetizing "Big Data" & Leveraging Informatics to Deliver Effective Targeting/Engagement

  • Realize the promise of data materialized for more effective and efficient targeting
  • Understand how data, measurements and informatics can be utilized to demonstrate ROI across channels
  • Innovation around patients: taking data and turning it into insights: predictive modeling, profile-targeted TV buys, re-targeting

Actually Put Your Customer in the Center of Your Planning through Optimized Customer Centricity:

  • Customer-centered brand management
  • Customer experience management
  • Customer interaction management
  • Content marketing
  • Multi-channel integrated content strategy

Analyze What Digital Innovation Looks like in Pharma today:

  • Adjunctive technologies Integration into the Pharma Model: Mobile, Digital, Device etc.
  • Wearable technology and quantified self towards holistic healthcare outcome models
  • Consumerization of healthcare - novel customer interfaces
  • Assess how new technologies are changing the way we can deliver our messages
  • The commoditization of digital; reducing cost base whilst also fostering innovation
  • Analyze 'connected digital health' and how consumers, their phone and connected devices, will change the way you do business

Change Management Roadmaps , Evolving the Pharma Business Model & Providing Value Beyond the Pill

  • Develop robust business models that foster quicker collaboration between divisions, allows for decision making processes to be made at lower levels of seniority and increases accountability in a cost effective manner
  • Introduce digital in the value proposal of pharma companies, and develop value added services to provide true value beyond the pill
  • Move from digital to a service: understand the stakeholders to focus on. From HCPs to payor and patients – who will be willing to pay?

 


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Who You Will Meet

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Who Should Attend?
  • Marketing
  • Digital Marketing
  • Digital Strategy
  • Integrated Marketing
  • Multi-Channel Marketing
  • Social Media
  • Mobile Marketing
  • eMarketing
  • eBusiness
  • Global Marketing
  • Interactive Services
  • Channels
  • Innovation
  • Customer Experience
  • Customer Engagement Capabilities
  • Field Force/SFE
  • Brand Management
  • Product Management
  • Strategic Operations
  • PR/Communications
  • New Media
  • Advertising & Promotions
  • IT
  • Regulatory Affairs
  • Regulatory Advertising
  • Legal Counsel & MLR
  • Compliance

Also of Interest to:
Agencies, consultants, and organizations that specialize in Interactive Marketing


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